Seeing Death Clearly

Transforming Funeral Planning and Support with Give Willow


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In this podcast episode, Janet Turkula and Ryan Olivera, the founders of Give Willow, a platform designed to support families during funeral planning by allowing the community to contribute financially. Janet shares her personal story of losing her father at 21 and the struggle her family faced with unexpected funeral expenses, which inspired her to create Give Willow. 


The platform works like a wedding registry, enabling families to list specific items needed for a funeral, making it easier for friends and family to offer meaningful support. Ryan, who specializes in tech startups, discusses his initial discomfort with the topic of death but explains how working with Janet and understanding her vision changed his perspective. 


They both aim to change societal attitudes towards death, making it a more open and community-supported process. The platform also provides resources to help with the often-overwhelming administrative tasks following a death. The episode emphasizes the importance of planning for end-of-life and reducing the stigma around discussing death.


  • Janet's Personal Story and Inspiration
  • The Birth of Give Willow
  • Ryan's Journey and Partnership
  • How Give Willow Works
  • Future Goals and Vision
  • The Cost of Dying and Unclaimed Bodies
  • Personal Reflections on Death and Grief
  • The Importance of Planning for Death
  • Conversations with Children About Death
  • Encouraging End-of-Life Planning
  • Creating a Platform for End-of-Life Planning
  • Changing the Stigma Around Death
  • Celebration of Life vs. Traditional Funerals


[email protected] 

[email protected] 


Website: https://givewillow.com/

Instagram: https://www.instagram.com/givewillow/

TikTok: https://www.tiktok.com/@givewillow


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[email protected]

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Seeing Death ClearlyBy Jill McClennen

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