On the Art of Franchise Marketing, Host Madeline Zook is joined by CMO, Kyle Smith. With nearly 15 years of experience in higher education marketing, Kyle seamlessly transitioned into the franchising world, leveraging his expertise in brand promotion and business development. His story highlights the interconnectedness between marketing roles in different industries, emphasizing the importance of brand protection and growth across diverse sectors.

Kyle's strategic vision is focused on doubling growth and expanding brand recognition while maintaining a customer-centric approach. He emphasizes the significance of metrics-driven marketing strategies, including targeted advertising, referral programs, and strategic partnerships with power partners. Kyle's journey exemplifies how adaptability, strategic planning, and customer-focused marketing can drive success in the competitive franchising landscape.