As part of the Travel Technology Investment Trends 2024 research, we surveyed 1,200 technology leaders from across the travel industry, including hospitality leaders. The research benchmarks how hospitality leaders are making strategic bets on digital transformation. 

In this episode, we sit down with Maria Taylor, Senior Vice President of Marketing, Partnerships, and Commercial Operations for Hospitality, Amadeus, and Martin Cowen, Contributing Editor to delve into how hospitality leaders are planning their investments for the future. 

Tune in to this episode to explore: 

• Following the shift to online booking tools in the late '90s, approximately 60% to 65% of hotel room sales are now conducted online, allowing sales teams to focus on high-value tasks that drive revenue. 
• Hotels worldwide are facing significant labor challenges, with 67% reporting staff shortages. 
• 85% of hoteliers believe that personalization can deliver incremental revenue and a much better guest experience. 

What can we expect in this next exciting chapter of our industry? Tune in to find out. 

To stay up to date on the latest news from Amadeus, and to catch the next episodes in our series, check out the resource center on our website or follow us on Spotify or Apple podcasts.  

To stay up to date on the latest news from Amadeus, and to catch the next episodes in our series, check out the Resource section on our website or follow us on Spotify or Apple podcasts.