In this episode of the DevReady Podcast, our hosts Andrew Romeo and Anthony Sapountzis are joined by Philippe Guichard, an Industrial Designer and a serial entrepreneur. Philippe is the Founder, Creative Director & Manager at D2 Designs and Development, an industrial design studio based in Melbourne, where the team helps businesses simplify and de-risk hardware ventures. In this episode, we learn about Philippe’s journey, his three steps methodology and designing for the triple line (people, planet, profit).

Topics Covered

The triggers for becoming a designer

A good design needs to be invisible

Challenges faced

Three Steps Design Methodology

Designing for the Triple Bottom Line

Considering the impact on the planet

Time Stamps

Journey from France to Australia (10:15 – 14:04)

A good design is an invisible design (14:37 – 16:44)

How to design physical products? (17:59 – 22:45)

Talk to the market (25:27 – 28:14)

Three Steps Methodology (31:29 – 36:20)

Designing for the Triple Bottom Line (36:33 – 39:02)

Considering the impact on the planet (40:41 – 46:02)

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