The Canadian mining industry is embracing technological advancements, sustainability, and strategic initiatives to address labor shortages and reshape its outdated image. Despite significant progress, many young Canadians still view the industry as hazardous and environmentally damaging, a perception the Mining Industry Human Resources Council (MIHRC) aims to change through education, outreach, and showcasing modern innovations. By promoting diversity, inclusion, and environmental stewardship, the MIHRC seeks to attract new talent and ensure the industry's future competitiveness and growth.