Matt Green is the VP of Innovation at Juris Digital, a leading SEO and digital marketing agency specializing in helping law firms grow online. Under his leadership, Juris Digital has become one of the most established agencies in the legal space, earning a reputation for its expert, results-driven campaigns and insightful thought leadership. Matt brings over a decade of experience in legal technology and marketing and is widely known for his outspoken views on the evolution of SEO and the importance of authentic, non-commodity content.

About the Episode

SEO is changing, but Matt Green argues the fundamentals still come down to business impact, trust, and genuinely useful expertise. Tyler Lane hosts Matt, VP of Innovation at Juris Digital, as they discuss turning SEO from a tactical commodity into a competitive advantage through niching down, stronger positioning, non-commodity content, smarter AI strategy, and a clearer connection between search performance and revenue.