Welcome to today's episode, hosted by Wendy Coulter, president of Hummingbird Creative Group, alongside marketing strategist Hanna. Joining them is Bri Hensley, Marketing Director for Queenstown Harbor. Learn how small innovations in marketing can lead to significant transformations in business. Bri shares her insights on transitioning from traditional to modern marketing strategies, emphasizing the importance of two-way communication with customers. By integrating customer feedback and creating a personal brand persona, Bri showcases how Queenstown Harbor has achieved increased visibility, engagement, and growth across multiple business pillars. Tune in for actionable insights on listening to your audience and transforming your brand!

00:00 Introduction to Hummingbird Creative Group
01:04 Meet the Team: Hannah Jernigan and Bri Hensley
01:45 Bri's Journey and Experience
04:01 The Hummingbird Effect in Action
06:13 Transforming Marketing Strategies
09:26 Measuring Success and Engagement
11:35 Connecting with Diverse Audiences
16:09 Company Culture and Employee Morale
20:09 The Power of Experimentation
26:12 Key Takeaways and Conclusion