In this episode of The Digital Download, we chat with special guest Paul Lloyd. Paul brings decades of hands-on experience in guiding businesses through the tricky transition from referral-based growth to a deliberate sales strategy. Paul shares his wisdom on why understanding your customers and the importance of empathy can change your sales game. He explains how people buy outcomes, not just products or services, and why it's crucial to tell a sales story that resonates with your target market.

 

 

Highlights -

12:33 Shifting mindset from passive to proactive growth

23:07 Structure for creating effective introductory emails

26:02 Create successful sales by focusing on customers

29:58 Building customer profile strategically, targeting specific accounts

41:43 Passion is key to selling your business

 

 

The Digital Download broadcasts live on Fridays at 14:00 GMT/ 9:00 ET.

 

We strive to make The Digital Download an interactive experience. Bring your questions. Bring your insights. Audience participation is highly encouraged!

 

You can find a link to our next scheduled live show at https://DigitalDownload.live

 

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