Stuart Clout founded Thedocyard at 3am on the floor of a Sydney law firm boardroom, listed it on the ASX the week before COVID locked down Australia, merged with Ansarada, and rode the combined business through to a $236m acquisition by Datasite. He joins Don and Aaron to unpack twelve years of B2B SaaS lessons, the deal mechanics, and what he wishes he had known sooner.
Intro and origin storyThe 3am post-it note moment and the birth of Closing RoomsTop three lessons: founder problem fit, demos vs sales, the Mom TestThe Gail Goodman talk that kept Stuart in the game$500 of coffees: the lead-gen tactic that beat everything elseAnti-sales is the new salesApathy, durability and becoming a verbThe 2020 ASX listing one week before COVIDThe Ansarada merger: how the deal got doneThe Datasite acquisition: $236m, $2.50 per share, nine months of processThe ACCC and policy frustrationsWhere Australian B2B SaaS should focusFounder mindset, fitness, family and "you can have everything, just not at the same time"Find Stuart