Transportation Matters - The CEO Podcast of Daimler Truck

The latest episode of Transportation Matters is about the ‘Why?’. Why, as a company, are we doing business - beyond making money? What drives us, what gets us up in the morning to give it our best? In other words: What is our purpose? Martin Daum goes after these questions in his conversation with Brad White, a veteran specialized in helping businesses to define and use their purpose beyond the financials.

Brad White likes to compare his work to that of an archeologist, who engages in digging deep down to the core of a company to find its heritage and reasons for existence, to reveal its underlying values and key principles. Having done this for dozens of companies across industries, borders and size, Brad talks to Martin about whether purpose is just another flavor of the day or if it is already embedded in every corporation. The two are also discussing why it is important to have a purpose and to live by it. And why, first and foremost, having a purpose is a basic human need.

In our second episode the focus is on climate change, one of the major challenges of our time. Martin Daum hosts a pioneer of sustainable and environmental friendly politics: Joschka Fischer, former Vice Chancellor and Secretary of State of the Federal Republic of Germany and now principal of Joschka Fischer & Company consultants, which he founded ten years ago.

Having left active politics a while ago Fischer remains an attentive analyst of the political business and keeps on campaigning for environmental protection and a sustainable climate policy. Fischer's credo is that CEOs from large companies like Daimler Trucks & Buses have a specific responsibility. Martin Daum fully agrees and talks with Fischer about how to balance ecological and economical objectives.

Joschka Fischer; Germany's Green Party methusalem and Martin Daum discuss, how society, politics and economics have to cooperate for a sustainable climate policy, why climate change does not come for free and why there is a chicken-egg-dilemma when it comes to hydrogen powered vehicles. Enjoy!

In our opening episode Martin Daum talks to Michael Fleming, a pioneer in the field of automated driving. With his company TORC Michael Fleming has been contributing to automated driving for a wide variety of vehicles for more than 15 years. Now TORC and Daimler Trucks & Buses have teamed up to teach trucks how to move goods safely and efficiently over long distances - thereby revolutionizing the transport of goods.

About himself Michael Fleming says he is a "super nerd." He is fascinated by the technological developments in automated driving, as well as the goal of avoiding accidents. For Martin Daum the importance of logistics and trucks for the economy and society stands in the foreground. What connects the two is the passion to make road transport safer and more efficient with automated trucks.

The approach Daimler Trucks & Buses is taking with TORC to explore what it's like to sit in an automated vehicle for the first time and why Las Vegas is a challenge for self-driving trucks is revealed in this episode. Enjoy!

In our podcast “Transportation Matters”, Martin Daum, CEO of Daimler Truck welcomes guests from all over the world and all areas of society to discuss exciting topics and pioneering ideas with them. Why is transportation of goods and people essential for our economic development and prosperity? How do you teach a truck autonomous driving? How do you transport goods on streets in an environmentally friendly way? And what does coaching a basketball team, and the business world have in common?

Find answers to these questions in the first season of “Transportation Matters”, starting September 4th 2019, followed by a new episode -in German or English- the first Wednesday of each month.