I got this email from Doreen Toller in Alaska with Alaskan Tour Guides (below) this morning with some great comments on my new course, so I just had to call her.

Well I just got off the phone with her and boy is she excited!

Doreen was sharing such awesome tips and advice I knew would help you, so I asked her if we could stop and record it.  Below is the spontaneous audio interview.

The New 2011 Tourism Marketing Success Course is now LIVE

Get it here now.

I also summarized her key points with time markers below, if you want to laser in a certain topic.

But this short fun discussion is so profound in what Doreen shares that directly impacts you, you should listen to the whole thing now because what we talk about is time sensitive.

Here’s the 27 minute MP3 audio you can download here

 

Click on player and listen why you read this.

 

Who Is Doreen Toller?

Doreen is the co-founder of Alaskan Tour Guides and Toller Timbers guest Chalets and Cottages since 1995.  She also bought my original e-book after watching me give a live presentation at a travel conference many years ago. She has also been in live, phone and online webinars with me, and has gotten some 1 on 1 coaching fro me too.

Did you see her video testimonial yesterday?

In a nutshell, my guidance has helped Doreen and her husband Bob have a super profitable growing tourism business they always dreamed of. 2011 sales up 45%. 2012 has some tour vans already sold out...

Even in a down economy.

 

Even with tons of competition in Alaska.

And I’m talking Princess Cruises and all the “Big Boys” with super deep adverting budgets and an army of travel agents…

 

Even though she “wears many hats running her tourism businesses.

 

Even though she does her own website

She admits the old version could have been more professional looking. (In spite of that, she’s having recording year in sales and revenues…)

Doreen has also been one of the Inner-Circle Beta testers of my new Tourism Marketing Success course coming out next Wednesday, November 16th (Oops yesterday I said the 17th).

The grand opening is going on for 7 days only from 11/16 – 11/22 because I didn’t want to have it still going on the day before the US Thanksgiving (Nov. 24th)

The following are highlight, with time markers of Doreen's phone conversation with me you should listen to if you really are serious about improving your inquiries, sales, arrival and profits..

1:20    Doreen comments about her huge business growth (45% this year alone) and how my info has helped their businesses grow.

2: 20    When Doreen watched her own video coaching, how she picked up more tips

3:30    Her thoughts about the 7-second rule to grab prospect attention fast

4:00    Just after Step 1 of this 7 –part in the course, she picked up several new tips she was able to apply to her site

4:40    Why Doreen thinks step 7 (personal coaching from me on your website) is worth the whole course investment

5:58    She love the fact the course is iPad compatible so she could watch and learn anywhere, anytime.

7:00    Why her best return on Investment (ROI) has been my course, coaching and trainings

9:00    Doreen wears many hats and is very busy. She loves that you can step in and out of the course anytime. Course is broken down into many parts and segments.

9:40    Doreen said that you need to make the time to learn how to promote your company.

Travel Trade Show Marketing Fact:

65% + of travel trade show exhibitors struggle at marketing their tours, travel destination, services, lodge, resorts, etc.

The other 35% rock and it's one of their best tourism marketing investment. Find out why...

Can you relate to any of these common travel & hospitality marketing challenges at trade shows (or any of your travel marketing)?

At the end of the travel trade show, you feel exhausted, with little in sales or qualified leads?

Are you confused on how to stand out from the crowd and really make this one of a kind travel marketing work for you?

Not sure how to create a great tradeshow booth or graphics that grabs qualified prospects?

Have you had a poor ( or no) return on your travel marketing investment?

Well you are not alone.

Register and watch it now for free:

7 Secrets to Travel Trade Show Marketing Success Webinar

Here's what I have seen too many times at all type of travel shows.

Tradeshow booths and graphics that suck

Poor boothmanship

Worn out or disinterested staff

No call to action or capturing of leads

No pre-show promotions

No post show follow up

Bad breath to kill a horse

Missing big opportunities to network with media or new sales/distribution outlets

You fill in the blanks here...

Good News! Travel tradeshow marketing can be one of your best strategies to enroll new clients, prospects, gain new distribution and representation channels, travel media contacts and so much more.

I am not going to fool you. Successful marketing at travel shows takes proper planning, education, effort and an investment of your time and money.

That's why I am giving you the following Travel Business Success interview  (and live webinar on 12/14/2010 - see below) with Jeremy Garrett with J2L Events and me (Tourism Tim Warren) on 7 of our best travel tradeshow marketing tips to help you succeed.

7 Secrets to Travel Trade Show Marketing Success

Travel Business Success Radio #45 Highlights

The power of pre-Show Promotions

How to get extra advertising working with tradeshow management

How to create tradeshow booths that grab attention

Profitable booth layout and graphics

Power travel tradeshow networking

7 common tradeshow exhibiting marketing mistakes

How to double your sales with post show follow-up

This brief interview gives you tips you must know if you are going to exhibit or are considering exhibiting.

7 Secrets to Travel Trade Show Marketing Success Webinar - Get Recorded Version

To get actionble details and profitable guidance to help you succeed in tradeshow marketing (and be a part of the profitable 35% that rock at trade show marketing) join me, Jeremy and fellow travel and hospitality professional from all over the world for a live online webinar on December 14, 2010 @ 9AM PST.

Roll up your sleeves and be prepared to learn and prosper. This in-depth webinar will give you actionable tools, guidance, worksheet, checklists and an opportunity to get your most pressing questions answered. Even if you aren't going to use travel tradeshows to market now, I guarantee the tourism marketing secrets you learn will help you increase sales, arrivals and profits from all your travel promotions!

How to Get in Free

If you have been a client of mine in any other live or online seminar, purchased any of my tourism marketing and travel business success products, or you are an exhibitor at the upcoming Phildelphia, Boston or San Francisco travel tradeshows in 2011,

Do you see the power of getting your travel or hospitality story published in the media, but not sure how to write press releases that are compelling and get them circulated to the key media?

If you want to get your travel offering in front of professional travel journalist looking for travel stories, people, events, you need to listen part II to this important interview with Tim Warren, author of Tourism Marketing Success and Mark O'Toole, Senior Vice President, TravMedia USA.

Travel Business Success Radio Podcast Episode 44

Travel hospitality Publicity Interview includes - Part II:

Most common mistakes of writing effective travel press releases

How to get great travel press releases written for you, even if you are not a writer, and not for much money.

Why over 10,000 travel journalist use media services like TraveMedia to find the story's they are going to publish.

How you can tap into " Journalist Alert" and get travel journalist reaching out to you looking for sources, news, images to complete a story. All without having to even write a press release.

Which travel press release and distribution services package options are best for you

Learn how to target and tap into different global travel media markets

If you are a free-lance writer/photographer (or just got great stuff to share), learn how you can tap into "Editors Alert" and get a chance to get paid for your travel writting and photography.

"Tourism Tim" Marketing Tip": This is an awesome way to get incredible exposure for your region, expertise, etc by providing the travel media what they need.

How you can get alerted to cool free press trip invitation sent to you.

The power of profitable media relationships that yield revenues for years begin with being engaged in a travel media publicity campaign.

Click on Player to Hear Show 

To hear episode 43 of Travel Business Success, the part I of the interview on how to have success travel hospitality media success with Mark OToole and Tim Warren, click here.

Do you ever wonder why some travel services, tours, lodges, destinations, etc. get into the magazines, broadcast and online media, but not you?

Just imagine the number of bookings and arrivals you earn if you could good some travel publicity too...

A small article on my brother's Baja whale shark diving tour was just picked up by Associated Press, circulated around the world and earned him his best 2 weeks in sales in the 18 years of his company!

His question to me, "Tim how do I get more travel media coverage like that for my other tours? It was some of the best travel marketing I ever have had!"

Let me show you how.

If you want to get your travel offering in front of professional travel journalist looking for travel stories, people, events, you need to listen to this important interview with Tim Warren, author of Tourism Marketing Success and Mark O'Toole, Senior Vice President, TravMedia USA.

Travel Business Success Radio Podcast Episode 43

Travel Hospitality Publicity Interview Part I:

Power of travel press release

How to get your press release news distributed around world to travel journalist looking for exactly what your promoting

How to work with travel journalist

How press releases can increase your bookings and arrivals at your travel desinations

Click Here to access part II of this interview with Mark O'toole, Senior Vice President, TravMedia USA and Tim Warren to learn how to launch, manage and grow a successful travel media campaign.

 

If you want free organic search engine traffic for your tour operation, travel destination, lodge, resort, guide business or travel agency, or any travel or hospitality business,  then you need to listen and learn from Travel Business Success Podcast interview on search engine marketing for travel and hospitality websites - part II.

The tips, advice and search engine marketing for travel and hospitality providers are guaranteed to help you create a free stream of qualified travel prospects.

Tim Warren, founder of Travel Business Success Radio Podcast,  interview David Johnson with Position Research on how travel providers can earn AND Keep top search engine ranking in Google, Yahoo, MSN and more.

Someone is going to be on page 1 of the search engines for travel, vacation, lodging in your region or for your activity. Why not have it be you?

When you earn and keep top search engine ranking for your travel company or destination it will be one of your best tourism marketing investments you have ever made because it will provide you a ongoing river of qualified and motivated prospects for you to convert into sales, arrivals and money!

Highlights of Travel Business Success Radio Podcast Show #42 - Part II

What is Search Engine Optimization (SEO) for Travel Companies

What is Search Engine Marketing (SEM) for Travel Companies

4 Key elements for Organic Search Engine Optimization Campaign

What is the difference between Organic / Natural ranking versus Pay per Click

How to get a click through rate (CTR) on your website listing between 5% - over 23%

What are the 4 basic steps for successful search engine marketing for travel, tourism and hospitality providers.

New Update on Google Search Engine Ranking on the importance of high quality, high page rank inbound links to your travel website.

Download MP3 Here

Click to Listen

Listen to Part I on Search Engine Marketing for Travel Websites

If you want free search engine traffic for your tour operation, travel destination, lodge, resort, guide business or travel agency, then you need to listen and learn from this important two 2-part Travel Business Success Podcast interview. Although this interview was from 2008, the tips, advice and search engine marketing for travel and hospitality providers is still solid and guaranteed to help you create a free stream of qualified travel prospects.

Tim Warren, founder of Travel Business Success Radio Podcast,  interview David Johnson with Position Research on how travel providers can earn AND Keep top search engine ranking in Google, Yahoo, MSN and more.

Someone is going to be on page 1 of the search engines for travel, vacation, lodging in your region or for your activity. Why not have it be you?

When you earn and keep top search engine ranking for your travel company or destination it will be one of your best tourism marketing investments you have ever made because it will provide you a ongoing river of qualified and motivated prospects for you to convert into sales, arrivals and money!

Highlights of Travel Business Success Radio Podcast Show #41 - Part I

What is Search Engine Optimization (SEO) for Travel Companies

What is Search Engine Marketing (SEM) for Travel Companies

4 Key elements for Organic Search Engine Optimization Campaign

What is the difference between Organic / Natural ranking versus Pay per Click

How to get a click through rate (CTR) on your website listing between 5% to over 22%

What are the 4 basic steps for successful search engine marketing for travel, tourism and hospitality providers.

Check out this Google Search Engine Ranking New Update on the importance of high quality, high page rank inbound links to your travel website.

Click to Listen 

 

Search Engine Marketing for Travel, Tourism and Hospitality Website - Part II

Adventure Travel Liability Insurance Questions and Answers

Tourism Tim Warren Lives Adventure...

Are you are a tour operator, travel agent, hotelier, resort, lodge and have questions on travel liability insurance and risk management, especially in adventure travel, you need to listen to this important episode of Travel Business Success Podcast.

Click on player bar below to listen or download the MP3 audio for free.

Tourism Tim Warren interviews Rick McKinley with Alameda Associates who specializes helping travel providers and vendors get liability insurance and has lots of experience in the adventure travel and active sports.

Also read below for updated 2016 travel liability insurance coverage specifically for tour operators and travel agents, including adventure travel tour operators, lodges, etc.

Top Travel Liability Insurance and Hospitality Risk Management Topics Include:

1) WHERE CAN I FIND LIABILITY INSURANCE FOR MY TRAVEL AGENCY \ TOUR OPERATIONS?

2) WHAT'S DOES IT COVER?

•    Levels of coverage:

•    Cost

3) WHAT ARE THE BASICS YOU NEED FOR TRAVEL LIABILITY INSURANCE?

•    General liability insurance

•    Non owned and hired auto -important

•    Physical and sexual abuse

•    Worldwide coverage

•    Bodily injury

•    Errors and omissions ( $ back from client)

•    Volunteer workers comp

•    Accidental death and dismemberment

4) TRAVEL LIABILITY INSURANCE SUPPLIERS:

CNA international

Travel Safe Insurance

AIG

Lexington – AIrisk.com

5) WHAT'S DOES IT NOT COVER?

•    Definitions in policy

•    Endorsements

6) WHAT SHOULD I DO TO FIND OUT WHAT MY CURRENT POLICY COVERS AND DOES NOT COVER?

7) WHAT CAN I DO PROACTIVELY TO REDUCE MY CHANCES OF HAVING A TRAVEL LIABILITY INSURANCE CLAIM?

Have in contracts:

Hold harmless/ disclaimer statements

Limit liability

Medical release form for treatment

Vendors insurance – naming suppliers as additional insured

Vendor selection process

Hold activity provider harmless – indemnity provision

6)  CRISIS MANAGEMENT PLANS

Risk management policies, procedures and STAFF TRAINING

 Rick McKinley Contact:

Voice: (510) 522-2090

email: [email protected]

www.alamedaassociatesins.com

Adventure Tour Operator & Travel Agent Insurance Program from Zurich Insurance Co.

Types of Risks

Adventure Tour Operators; Travel Agencies; Tour Operators;  Student Tour Operators; Independent Contractors (Travel Agents); Corporate Meeting Planners, Destination Management Companies

Appetite: All sizes of risks; travel and tour arrangements can be worldwide no territory restrictions;

Ineligible risks: Outfitters & Guides; Spring Break Student Tour Operators; Party or Wedding Planners

Geography: Nationwide

Adventure Travel Liability Insurance Coverage Highlights

Coverage offered:

General Liability

Professional Liability (Including Bodily Injury, Property Damage, and E&O coverage)

Coverage limits: Up to $5,000,000/$5,000,000 for qualifying companies

Admitted or non-admitted paper: Admitted in all 50 states, except non-admitted for NY Tour Operators, and Student & Adventure Tour Operators

 

Additional Travel Liability Insurance Program Highlights

Program Administrator has more than 30 years experience in this industry

Worldwide territory

Occurrence form

In-house underwriting and claims handling

If you want to fill your shoulder season, create greater awareness for tourism product or destination and increase your revenues on every transaction, you need to listen to this Travel Business Success show on travel packaging.

Tim Warren interview Manny Papadoulis with Icon tourism, former owner of a Feature Tours, the largest Western Australian coach tour business based in Perth, Australia.

Learn how you can partner with fellow travel professionals: tour operators, airlines, and other regions to increase your marketing exposure and your sales for little to none up front costs.

Highlights of Travel Business Success, Show # 39

How to assemble travel packages

What are the top 3 elements that make a successful package

How to research best travel options to package and sell

Why cooperation with travel competitors is good for your tourism business

How to partner with Airlines for a flood of new sales

 

Listen to Show Here

 

Tim's Birthday Sale: Save 40% on my Tourism Marekting Success Guide

- Good Only till Sept. 30, 2008 --->

Click on Book Cover on RIght Now ---- >

Tim interviews Rob Olmsted with RGO Advertising who produced many successful promotional videos to market and sell many of Tim's adventure travel projects.

 

Selling Travel with Video Highlights

Key visual and script elements that must be included in a video to successfully promote and SELL travel & hospitality.

Simple technology Tim recommends and uses to have audio and video on your website to sell travel

How to get your clients selling for you with video testimonials.

How to create a professional travel video that successfully sells travel, even with less than perfect video.

 

Click on Player Bar to Hear Show

If you sell any type of travel, you should offer the benefits of a travel insurance program to your customers to avoid the problems of credit card charge backs with your customers when they have to unexpectedly cancel, interrupt, or be evacuated from their trip.

Over my 17+ years in tourism, this is one of the biggest areas of potential financial challenges for suppliers of travel because when a customer cancels for good reason after your cancellation period expires, and does not have travel insurance, they often wants their money back.  Customers can get pretty nasty, especially when there's lots of money involved, are not able to do their trip and want their money back.

Join Tim Warren as he interviews Bonnie Ratchka,  National Accounts Manager for  AIG Travel Guard on the top reasons why selling travel insurance helps you and your customers too.

Key Points Covered in Travel Business Success Radio, Episode # 37

Types of Travel Cancellation Coverage

Travel Interruption Insurance Coverage

Travel Emergency Insurance with Air Evacuation Coverage

Travel Cancellation Insurance for Business Reasons ( New)

Insurance for Travel Consumers to Protect Their Investment if the Supplier has a problem

How You Can Make Money Offering Travel Insurance Products to your clients

Clients do stupid things on trips so if they have insurance,  they are more protected and so are you. 

 

Listen to Show Here