In a world drowning in ads, why do we still rush to book with the brands that feel like old friends and how can travel marketers build that magic?

In this episode, I am joined by panellists Claire, Will, and James, plus special guests Jaz Amar (Global VP Brand Marketing & Communications, Accor) and Andy Headington (CEO & Founder, Adido). We unpack what really sucks us in as consumers, the power of long-term brand consistency, the pitfalls of short-termism, and why AI won’t replace bold, human-centred marketing anytime soon.

What You’ll Learn

- Generational Pull: How Lego keeps reinventing itself across ages and the travel brands that could learn from its franchise magic.

- Consistency Over Chaos: Why sticking to your brand voice for 3–5 years beats chasing trends, and how Accor builds emotional connections beyond the logo.

- Investor vs Vision Tension: The real struggle between quick wins for shareholders and the patient craft of unforgettable marketing.

This episode is a masterclass in cutting through the noise: great marketing isn’t louder ads - it’s smarter stories that make travellers choose you again and again.

Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.