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In this episode of Podcast Gurus, we’re diving into the world of niche podcasting with Mike Richards, CEO of the Treasury Recruitment Company and host of the Treasury Career Corner. Mike shares how he turned a podcast in the hyper-specialized field of Treasury into a core business driver, bringing in over £1 million in revenue. He breaks down how podcasting has become a key channel for building authority, deepening relationships, and creating inbound opportunities in B2B.

Mike has helped redefine how podcasts function in a professional services context—not just as content but as strategic assets. He outlines how consistent storytelling, guest empowerment, and community-building have elevated both his brand and his guests’ careers. From booking global keynote stages to recruiting entire teams, Mike shows why niche-focused podcasting delivers high-value results.

What You’ll Learn in This Episode:

• Why niche podcasts don’t need millions of downloads to drive massive business outcomes.
• How podcasting helps build authority, deepen industry relationships, and create new client pathways.
• The behind-the-scenes process Mike uses to produce consistent, high-quality weekly episodes.
• How to use podcast episodes to enhance recruiting, personal branding, and inbound marketing.
• Tips for staying consistent, batching episodes, and maintaining high standards over the long term.

  Episode Breakdown with Timestamps:

• [00:00] - Meet Mike Richards & the Power of Niche Podcasting
• [01:10] - Podcasting as a Relationship Tool, Not Just a Sales Funnel
• [03:51] - What Treasurers Do & Why Their Stories Matter
• [06:05] - From Guest to Keynote: Helping Guests Grow Their Brand
• [09:10] - Niche Audience, Major Results: Why 250 Listeners Is Plenty
• [12:10] - Sound Quality, Listener Experience & Hosting Like a Pro
• [17:04] - Taking the Podcast on the Road: Treasury Career Corner Live
• [22:06] - Surviving the First 20 Episodes: The Consistency Factor
• [32:17] - Should Every Recruiter Have a Podcast? Mike’s Take
• [42:44] - ROI Breakdown: Over £1 Million in Revenue from Podcasting
• [54:45] - What’s Next: Live Events, International Growth, and Episode 300

 Follow Mike Richards:

• Website: https://treasuryrecruitment.com
• LinkedIn: https://www.linkedin.com/in/mrtreasury/ 
• Podcast: https://treasuryrecruitment.com/podcasts/ 

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: https://ghapodcast.com/ 

Follow us on our Social Media:

• LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
• Instagram: https://www.instagram.com/gha_marketing/
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• Twitter: https://twitter.com/GHAMarketing_
• Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/ 

#Podcasting #B2BMarketing #Recruitment #ContentStrategy #ThoughtLeadership #NicheMarketing #Networking