In this episode of The Tech Trek, Christina Garcia, SVP of Engineering at Echo Global Logistics, shares her insights on integrating AI not as a replacement but as a partner in business operations. We unpack how organizations can holistically rethink processes, overcome adoption hurdles, and empower innovators inside the company to co-create AI use cases. Christina also opens up about the unique leadership pressures this wave of transformation brings—and how she manages them.

🔑 Key Takeaways:

AI as a collaborator, not a replacement: The best outcomes come from reimagining processes where AI augments human work, especially in repetitive or low-ROI tasks.

Involve frontline innovators early: The most valuable insights often come from those doing the work. Let them help shape the solution.

Avoid AI hype traps: Not every problem needs generative AI. Use the right tool for the job—and focus on business value, not buzz.

Learning over immediate ROI: Start with low-risk use cases to build organizational muscle and maturity.

Leadership challenge: The pressure isn’t just urgency—it's finding the space to experiment while delivering on core business commitments.

🕒 Timestamped Highlights:

00:00 – Intro & Overview

Christina joins the show to talk about treating AI as a true teammate in the enterprise.

01:58 – AI evolution and tuning complexity

From 1980s DJ boards to modern EQs—how fine-tuning models with vast datasets is changing.

03:40 – Generative AI in action

Using AI for documentation, code reading, legacy systems—real applications that shift ROI.

06:21 – Who should be at the table for AI integration?

It’s not just leadership—bring in the doers, early adopters, and tool testers.

09:40 – Stakeholder enthusiasm and the AI buzz cycle

Why generative AI is unlike previous tech waves—and the danger of inflated expectations.

13:52 – The hammer and flyswatter problem

Helping teams focus on the right use cases without killing excitement.

17:47 – The ROI tradeoff: learn now, pay later

Why experimentation is essential—even if today’s results are fuzzy.

21:42 – What pressure feels like for leaders right now

Carving out capacity, not just funding, is the modern leadership crunch.

24:30 – The compressed AI adoption curve

Companies are jumping in fast—ripping off the learning Band-Aid.

25:11 – Where to connect with Christina

Find her on LinkedIn.

💬 Quote of the Episode:

“If you don’t trust the AI to do the task, and you make a human micromanage it—you’ve actually increased the workload.” – Christina Garcia

📚 Resources Mentioned:

The Innovator’s Dilemma by Clayton Christensen

💼 Career Tips (from the conversation):

Credibility matters when guiding tech decisions: Don’t just say “no”—offer a better path rooted in understanding the problem deeply.

Stakeholder management is key in AI adoption: Be transparent, protect the business, and educate with empathy.

Early involvement = stronger adoption: Let your internal innovators shape and test the tools before rolling out org-wide.