“I feel great when I’m treated badly,” said no one ever. People are the nucleus of any successful business. Breather Co-Founder and CCO, Caterina Rizzi, talks about why your business is nothing without the people who use your product and why treating them like it’s their birthday is the secret sauce to a strong, relatable and memorable experience. At Breather, they’ve built empathy, humility and service into their core brand values and have found that the more you give, the more you get.