The off road vehicle customization market is an $800 million industry that enthusiasts pump into their toys. Enthusiasts like David deJesus, the co-founder and CEO of Tredder saw an opportunity and now at about 155 days old they have a product to market that few companies want to look at. David explains some of the things they have had to address as an insurance start-up and how they look at technology, insurance and marketing to pull it all together. This is a company gaining traction and the CEO has amazing vision for taking a road less travelled.

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