2018 has been another cracker year for social media. One third of the worlds 7.6 billion population is now on social – that's 2.5 billion social media users. Video continues to dominate and we've seen huge increases in the use of live streaming, particularly with Facebook, and now with the launch of Instagram TV – the portrait long format video stream function. Listen in for our top 10 trends for social this year that we think are definitely worth exploring for your brand.

Join Ginny and myself to find out more about Facebook groups and how you can effectively use them for your business. How do they differ from simply running a business page and the advantages these groups offer to your brand by opening up engagement on a more intimate level.

Mr. Jason van Genderen is back into the Treehouse podcast hotseat to chat through Instagram's new TV platform that has just been integrated into it's social media offering. What is IGTV and how can your brand start to use it effectively? Well we don't profess to have all the answers just yet but join us for an insight into the road ahead for vertical video production!

This week Ginny guides us through Linkedin. This is your professional profile online, so how best to use it and what content do you need to publish and post? When someone described Facebook as a bit like going to the pub, then LinkedIn is like going to a networking event. Join us to get some great advice about setting up your profile or at least updating the one that you undoubtedly created a few years ago!

In this episode Ginny walks us through everything Instagram. The third biggest social media platform in Australia after Facebook and You Tube, but is it the right fit for your business? How do you set up your accounts and what type of content should you be creating for Insta? We also chat through hashtags and the power of following other brands online.

Following on from our last episode, Ginny our social media guru, walks you through the power of setting up audiences for your brand on Facebook. With 9 million active months users on Facebook, who are your customers and how can you reach them on social media platforms? Join us for a bit of an insight.

Are you lost when it comes to how to implement a social media strategy for your business? In episode #8 we have a very special guest. Ginny from Treehouse joins us to discuss the power and capabilities of social media. Our social media guru discusses getting your content in front of the right people, and the things to consider when setting up your pages. This is a complex subject and vital for your business so we will be producing further content to help navigate audience building, content publication and ad boosting for social.

In this episode #7 of the Treehouse Creative Podcast we will be discussing content creation for businesses. Following on from the previous episode, once you have the kit established for your phone or audio recording, find out a few great established sources for content the your business should be producing.

This week in episode 6 of the Treehouse Creative Podcast, we will be discussing the equipment you should buy to ramp up your content production. Here is a list of the links of the items we mentioned:

Pocket Film Academy - pocketfilmacademy.com

Footage captured from iPhone - Available on Filmbreaker Facebook page.

Kit #1

Filmic Pro - filmicpro.com

Luma Fusion - luma-touch.com

Aputure A.lav mic - aputure.com

Photographic Reflector Discs - ebay.com.au

Kit #2

All products above plus:

Stability Gimble - storedgi.com

Beastgrip Pro - beastgrip.com

Welcome to episode 5 of the Treehouse Creative Podcast. We have been discussing the practicalities of Storytelling, but what form should it take for your business?