Trending Health

Between rising drug prices, increased cost-sharing, and difficulty determining true out-of-pocket costs – drug discounting has grown in popularity as savvy consumers look for simple solutions and affordable options. Jen, Mindy & Ryan discuss this recent discounting explosion and what it means for the healthcare industry – starting with a quick primer on how one of the most popular methods, drug discount cards, actually work (01:06). Fueled by public concern around prescription affordability (08:34), discounting companies continue to proliferate and see enormous growth – often filling a market gap in consumer choice, transparency, and convenience (11:44). Discounting companies are poised to upend PBMs’ pharmacy benefit economics, plan sponsors’ decisions, and the entire generic market (14:13). They also present an opportunity for organizations who can harness the potential of increased access and empowered consumerism in the prescription drug space (18:10).

Podcast Tags: healthcare, drug costs, drug prices, drug discount cards, discount pharmacy, retail pharmacy, PBMs

Source Links:

· https://www.drugchannels.net/2020/08/how-goodrx-profits-from-our-broken.html

· https://www.drugchannels.net/2021/03/how-goodrxs-rapid-growth-creates.html

· https://www.drugchannels.net/2021/08/why-goodrxnot-amazonmay-be-true-pbm.html

· https://www.protocol.com/manuals/health-care-revolution/prescriptions-goodrx-coronavirus-interview

· https://www.pharmacytimes.com/view/the-truth-about-pharmacy-discount-cards

· https://www.frierlevitt.com/articles/service/pharmacylaw/the-hidden-dark-side-of-prescription-discount-cards-what-your-pharmacy-needs-to-know/

· https://www.uspharmacist.com/article/a-pharmacists-primer-on-prescription-discount-cards

· https://www.kff.org/health-costs/poll-finding/public-opinion-on-prescription-drugs-and-their-prices/

· https://www.beckershospitalreview.com/pharmacy/drug-prices-soared-by-nearly-4-times-the-inflation-rate-in-5-years-house-investigation-finds.html

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

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Ryan Hummel, Executive and Head of Provider Sector

[email protected]

Jen Burke, Healthcare Industry Strategist

[email protected]

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: our top headlines from the JP Morgan Healthcare Conference (00:32) and the preliminary national coverage decision for Aduhelm from CMS (14:29).

Podcast Tags: healthcare, healthcare news, healthcare workforce, gene therapy, whole person health, Medicare Advantage, CMS, Alzheimer’s

Source Links:

· https://www.bloomberg.com/news/articles/2022-01-12/rna-is-hot-but-mergers-are-not-at-jpmorgan-healthcare-conference

· https://www.modernhealthcare.com/finance/reporters-notebook-jp-morgans-2022-health-conference

· https://www.cms.gov/medicare-coverage-database/view/ncacal-decision-memo.aspx?proposed=Y&NCAId=305

· https://www.kff.org/policy-watch/medicares-coverage-decision-for-the-new-alzheimers-drug-and-why-it-matters/

· https://www.managedhealthcareexecutive.com/view/5-things-you-should-know-about-the-aduhelm-price-cut

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

[email protected]

Ryan Hummel, Executive and Head of Provider Sector

[email protected]

Jen Burke, Healthcare Industry Strategist

[email protected]

With the start of a new year dampened by Omicron and yet another surge in COVID-19 infections, it's hard not to wonder what this "next normal" will look like for healthcare. After chatting with each of Vynamic's heads of sector, Jen, Mindy & Ryan bring it all together to discuss the trends expected to shape the industry this year. With immense cost strain across the system, plan sponsors are tightening budgets and revising benefit constructs (00:53) and consumers are feeling the squeeze. These costs are often hardest felt amongst those facing socioeconomic inequities – and the pandemic has brought the equity imperative front & center (06:57). The pandemic has also precipitated an innovation explosion – particularly as it relates to everywhere care (12:26) – and it seems data is positioned to become the currency of 21st century healthcare (17:41). A booming senior population with eyes on a new aging (23:25) and the proliferation of transformative therapeutics (27:38) means that industrywide change will be needed, soon.

View our 2022 Healthcare Industry Trends infographic at https://vynamic.com/insights/2022-healthcare-industry-trends/.

Podcast Tags: healthcare, health plans, providers, life sciences, health tech, health equity, telehealth, digital health, big data, EHR, Medicare, gene therapy

Source Links:

· https://www.beckershospitalreview.com/pharmacy/drug-prices-soared-by-nearly-4-times-the-inflation-rate-in-5-years-house-investigation-finds.html

· https://www.fiercehealthcare.com/payer/nationwide-out-pocket-spending-grew-10-to-1-650-per-person-2021-expect-to-continue-through

· https://catalyst.nejm.org/doi/full/10.1056/CAT.20.0569

· https://med.stanford.edu/dean/healthtrends.html

· https://rockhealth.com/aging-in-place/

· https://www.thebusinessresearchcompany.com/report/cell-and-gene-therapy-global-market-report-2020-30-covid-19-growth-and-change

· https://www.healthaffairs.org/doi/10.1377/hlthaff.2020.01470

· https://www.fiercehealthcare.com/tech/majority-healthcare-executives-don-t-trust-their-organization-s-data-survey-finds?oly_enc_id=4902E0496778J3Y

· https://www.advisory.com/daily-briefing/2021/11/17/health-equity

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

[email protected]

Ryan Hummel, Executive and Head of Provider Sector

[email protected]

Jen Burke, Healthcare Industry Strategist

[email protected]

In this special minisode, Jen sits down with special guest Mary Virzi to discuss the trends she sees being most impactful to healthcare technology in 2022, including: virtual care expansion (01:34), utilization of devices in decentralized clinical trials (01:51), data as a product and adoption of actionable AI (02:06), integration of data across platforms and companies (02:34), and investment from Big Tech (02:53).

Podcast Tags: healthcare, technology, telehealth, wearables, data, AI, interoperability, big tech

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at

1-888-VYNAMIC.

Mary Virzi, Director

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Jen Burke, Healthcare Industry Strategist

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In this special minisode, Jen sits down with Head of Life Sciences Karen Baldry to discuss the trends she sees being most impactful in 2022, including: the evolution of clinical trials (01:01), health equity (01:55), and optimizing the supply chain (03:48).

Podcast Tags: healthcare, life sciences, healthcare trends, clinical trials, health equity, supply chain

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Karen Baldry, Head of Life Sciences

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Jen Burke, Healthcare Industry Strategist

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In this special minisode, Jen sits down with Head of Providers Ryan Hummel to discuss the trends he sees being most impactful in 2022, including: healthcare at home (00:55), incentive alignment (02:48), digital strategy & technology integration (04:11), data transparency & actionability (05:12), removing bias & improving health equity (06:02), and workforce strategy & engagement (06:59).

Podcast Tags: healthcare, providers, healthcare trends, telehealth, incentive design, health equity,

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Ryan Hummel, Head of Providers

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Jen Burke, Healthcare Industry Strategist

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In this special minisode, Jen sits down with Head of Health Plans Saurabh Raman to discuss the trends he sees being most impactful in 2022, including: post-pandemic plan design (00:38), strategic health equity initiatives (01:55), utilization management (03:41), and alternative coverage models (04:38).

Podcast Tags: healthcare, health plans, healthcare trends, benefits, utilization management, employer-sponsored coverage

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Saurabh Raman, Head of Health Plans

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Jen Burke, Healthcare Industry Strategist

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In this special minisode, Jen sits down with Healthcare Industry Advisor Mindy McGrath to discuss the public health trends she sees being most impactful in 2022, including: expanding access (01:15), addressing affordability (02:30), amplifying value (03:34), increasing interoperability & data sharing (04:42), and bolstering government payer solvency (05:30).

Podcast Tags: healthcare, public health, healthcare trends, access, affordability, Medicare, Medicaid, data

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

[email protected]

Jen Burke, Healthcare Industry Strategist

[email protected]

In this minisode, Mindy, Ryan, and Jen discuss a few recent newsworthy items including: 23andMe’s intended entry into telehealth with the acquisition of Lemonaid Health (00:35), the Center for Medicare & Medicaid Innovation strategic plan refresh (04:15), a new partnership between Walmart and Transcarent (08:13), and the launch of virtual-first health plans (10:55)

Podcast Tags: primary care, genetic testing, telehealth, CMMI, Medicare, self-insured employers, health plans, healthcare, healthcare news

Source Links:

· https://www.fiercehealthcare.com/tech/23andme-jumps-into-telehealth-prescription-drug-delivery-400m-buyout-lemonaid-health?utm_source=email&utm_medium=email&utm_campaign=HC-NL-FierceHealthIT&oly_enc_id=3569J2000334E1H

· https://fortune.com/2021/10/22/dna-testing-giant-23andme-expands-into-telemedicine-with-400-million-lemonaid-acquisition/

· https://innovation.cms.gov/strategic-direction-whitepaper

· https://www.fiercehealthcare.com/payer/cmmi-rolls-out-strategic-refresh-to-make-payment-models-more-equitable-and-streamlined?utm_source=email&utm_medium=email&utm_campaign=HC-NL-FierceHealthPayer&oly_enc_id=3569J2000334E1H

· https://www.fiercehealthcare.com/payer/hlth21-unitedhealthcare-optum-collaborate-new-virtual-first-plan-design?oly_enc_id=3569J2000334E1H

· https://healthpayerintelligence.com/features/how-payers-can-launch-a-virtual-first-health-plan

· https://www.healthcarefinancenews.com/news/unitedhealthcare-and-optum-launch-virtual-first-health-plan-design

· https://www.modernhealthcare.com/patient-care/walmart-makes-headway-self-insured-space-transcarent-partnership 

· https://www.healthcarefinancenews.com/news/walmart-and-transcarent-partner-lower-costs-self-insured-market 

· https://www.healthcaredive.com/news/walmart-transcarent-partner-to-pitch-self-insured-employers/608355/ 

· https://www.fiercehealthcare.com/payer/walmart-unveils-employer-market-team-up-transcarent?oly_enc_id=3569J2000334E1H 

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

[email protected]

Ryan Hummel, Executive and Head of Provider Sector

[email protected]

Jen Burke, Healthcare Industry Strategist

[email protected]

With the explosion of digital channels and accompanying shifts in customer preferences, life sciences are reshaping their customer engagement models across commercial, medical, and market access organizations. In this episode, Jen and Mindy are joined by special guest Hunter Goga to how the customer engagement model has evolved and what leaders should be considering from a compliance perspective as they look to innovate in this space. Traditionally siloed interactions are evolving (00:47) in both who and how life science companies are engaging with customers (02:09). This evolution to a true omnichannel approach is not without its pain points (05:36) both operationally and from a compliance perspective (06:58). The demand on these groups within life science organizations is high (08:10) and success will require working in a new way. Healthcare leaders should be considering not only the structural implications for their customer facing organizations (10:16) but also how they can partner with compliance early and often to innovate safely (11:05).

Podcast Tags: omnichannel, life sciences, compliance, data, personalization, marketing, customer engagement

Source Links:

· https://www.pharmexec.com/view/why-pharma-marketers-are-embracing-omnichannel-marketing 

· https://www.biopharmadive.com/spons/moving-pharma-marketing-from-multichannel-to-omnichannel/601275/ 

· https://www.lek.com/insights/omnichannel-engagement-pharma-key-success-factors-and-case-examples 

· https://appexchange.salesforce.com/partners/servlet/servlet.FileDownload?file=00P3A00000b7dcTUAQ 

· https://www.reutersevents.com/pharma/patients-and-medical/medical-affairs-social-media-brave-new-world 

· https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/industry-using-social-media 

· https://gdpr.eu/what-is-gdpr/ 

· https://www.phrma.org/resource-center/Topics/STEM/Code-on-Interactions-with-Health-Care-Professionals

· https://www.fda.gov/drugs/prescription-drug-advertising/drug-advertising-glossary-terms

For additional discussion, please contact us at TrendingHealth.com or share a voicemail at 1-888-VYNAMIC.

Mindy McGrath, Healthcare Industry Advisor

[email protected]

Jen Burke, Healthcare Industry Strategist

[email protected]