The natural products industry is all interconnected. In fact, trends that start in the supplement industry often make their way into other areas of the industry. Stay ahead of the curve and join co-hosts Jessica Rubino and Adrienne Smith as they welcome guest Bill Giebler, content and insights director of Nutrition Business Journal, for an exciting recap of SupplySide Global 2025. 

Jessica and Bill attended the event, which took place from October 27–30, 2025, at the Mandalay Bay Convention Center in Las Vegas, Nevada. Fresh from the trade show floor, Jessica and Bill share their firsthand insights into the most compelling trends shaping the natural products industry, including the rising prominence of the ingredient Shatavari and how brands are innovating to capture the attention of health-conscious Gen Z consumers. 

The conversation dives deep into the evolving landscape of healthy aging, exploring how the industry is reframing conversations around longevity and wellness to resonate with different demographics. The hosts also discuss the newly released theme of the 2025 NBJ Summit that encompasses industry experiences.  

Whether you're an industry professional or simply passionate about natural health trends, this episode delivers valuable insights straight from one of the industry's most important gatherings.  

This episode is sponsored by Premier Research Labs. To learn more, visit their website.