Trends Driving Digital in the Future: Customer Privacy (Thinks Out Loud Episode 354)

There is probably no bigger trend driving digital in the future than the need to focus on customer privacy. Big shifts in government regulation and actions by major tech platforms like Google and Apple have suddenly caused marketers and business leaders alike to recognize that we’re living in an entirely new world. Despite the challenges these changes introduce, this is are a good thing, truly.

Marketers, product managers, and technologists alike will need to adopt new approaches to connect with customers while having less access to customer data. Again, that’s a good thing. You can do this. The tools and techniques exist to provide great customer experiences while also respecting customer privacy.

How can you do this? How can you put these tools and techniques to work for your business? And how can you connect with customers in a privacy-first world? This episode of Thinks Out Loud takes a look.

Want to learn more? Here are the show notes for you:

Trends Driving Digital in the Future: Customer Privacy — Relevant Links and Show Notes

* A Privacy First-World Won’t Hurt Your Customer Relationships, It Will Transform Them: Insights from HubSpot’s CMO

* How The Delayed Death Of The Cookie Could Impact Advertisers, Publishers And Consumers

* Italy’s data watchdog latest to warn over use of Google Analytics | TechCrunch

* How to Build the Business Case for Digital in Your Budget (Thinks Out Loud Episode 353)

* Marketing in Uncertain Times (Thinks Out Loud Episode 352)

* What’s Going on With AI in Marketing? (Thinks Out Loud Episode 351)

* Revisiting "Are You Destined to Lose to the Frightful Five?"

* The Future Digital Trends You Must Think About Today (Thinks Out Loud Episode 342)

* How Much Will 2022’s Top Tech Trends Shape Your Digital Strategy This Year? Not Much (Thinks Out Loud Episode 334)

* What 2022 Trends Should Marketers Care About?