The Persuaders podcast is back with season 2! We kick of this second season with a special episode about trends in Public Affairs. At the beginning of each year Anders Kopp Jensen shares his thoughts about trends in Public Affairs, but this year he shares them on the podcast. Ulobby Public Affairs Director, Sosun Sendi, takes on the role of guest host for this episode and interview Anders about:

• Why he believes the way the Public Affairs function is structured can be more important than hiring "hot names" for the PA team
• Why understanding the environment that the organization is in and what drives it can be more important than a large network
• Why PA professionals are suited to take charge of and drive sustainability efforts in organizations, as well as which skills will be in demand when recruiting PA professionals the coming years

All this in rougly 30 minutes.

This episode is sponsored by Ulobby, the leading SaaS-platform for Public Affairs professionals in the Nordics.