Happy New Year! As we ring in 2025 together, we’re bringing you the top five pet care trends to watch in the coming year, from sustainable initiatives and alternative proteins to biotic ingredients and personalized nutrition. In this first episode of the series, we’ll explain greenwashing, explore the potential of upcycled ingredients and the legacy of rendered ingredients, debunk misleading data, and discuss other barriers and opportunities for more sustainable ingredient sourcing across the pet nutrition market.

Helpful Links

Pet Food Ingredients and Environmental Sustainability: https://bsmpartners.net/insights/pet-food-ingredients-and-environmental-sustainability/

BBC on VW greenwashing: https://www.bbc.com/news/business-34324772

More examples of greenwashing: https://earth.org/greenwashing-companies-corporations/

Turning Grocery Waste into Nutritious Ingredient by Dr. Bradley Quest, DVM: https://www.linkedin.com/pulse/turning-grocery-waste-nutritious-ingredients-bsm-partners-f1tbc/

Learn more about California Safe Soil (CSS): https://www.calsafesoil.com/

Read more about Emilie Mesnier’s personal sustainability journey: https://bsmpartners.net/insights/a-journey-to-compassionate-consumption/

Top Trends of 2025: How Consumer Evolution Lends Itself to the Pet Care Revolution: https://www.linkedin.com/pulse/top-trends-2025-how-consumer-evolution-lends-itself-pet-care-q5isc/ 

Show Notes

00:00 – Welcome and Introduction

02:36 – Why is Sustainability So Complex?

05:22 – The Impact of Greenwashing

09:32 – Strategies for Sustainable Sourcing

12:23 – Exploring the Upcycling Movement

14:42 – Rendering: The OG Upcycler for Pets

16:34 – The Real Environmental Impact of Pets

21:16 – Back to Upcycling: CSS on Enzymatic Digestion

23:49 – Pet Treat Brands Using Upcycled Ingredients

25:31 – A Quick Word on Regenerative Agriculture

27:35 – Stay Tuned for Our Sustainability Series!

28:09 – Final Thoughts