Liz Kneebone has spent much of her career focused on environmental, social, and governance issues, as well as playing an active role in stakeholder engagement and change management. Today, as Vice President of the Society and Sustainability Collective, an ANA initiative, she believes sustainable, inclusive marketing practices are a significant growth driver for all organizations across every industry. Liz advocates that marketers and their supply chain partners are responsible for driving a positive impact on people and the planet alongside business results. Today, she talks about how marketers can motivate customers to move from mere concern for sustainability to adopting sustainable behaviors and purchasing sustainable goods and services.

Martin Puris believes we are approaching a second Creative Revolution in Advertising. He plans to be part of it—just as he was instrumental in the first Creative Revolution during the Golden Age of Advertising when he founded Ammirati & Puris with his partner Ralph Ammirati in the 1970s. Famous for finding the right words to convey the Big Idea, Martin Puris, as a copywriter, coined such iconic brand concepts as “The Ultimate Driving Machine” for BWM and “The Antidote for Civilization” for Club Med, as well as “UPS, We Run The Tightest Ship in the Shipping Business” and “Schweppes, The Great British Bubbly.” He continues to believe, “Great ideas move the world.” Today, he talks about what should matter in marketing, the elements of memorable advertising, and why he believes he can help today’s clients see what they’re missing.

The AEF is the ANA Educational Foundation, and its mission is to connect today’s advertising and marketing communities with academia. AEF educates and inspires the next generation of talent while advancing the understanding of marketing and advertising in society.

According to Gord McLean, President & CEO of AEF, “Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

Today we discuss the future of marketing leadership, a “curricula for modern marketing,” and how marketers can connect with professors and students to ensure that the next generation is inspired to enter the business… and literally make a difference.

Fifty-two percent of Americans have experienced online hate. And violence attributed to hate speech has increased worldwide. Expressions of racism, homophobia, xenophobia, misogyny, and other forms of targeted harassment against vulnerable groups and individuals can make the connectedness of social media become toxic.

Anita McGorty, Executive Vice President of Engage Responsibly, talks about how this ANA-led nonprofit dedicated to online hate education provides resources for businesses and consumers so that anyone can be part of the solution to create a safer and more inclusive digital environment.

Sir Martin Sorrell possesses the exceptional ability to seamlessly integrate macro geopolitical issues and technological trends with his deep understanding of marketing, advertising, and media. Plus, he has decades of experience interpreting the significance of an industry’s evolution, first-hand. Certainly, one of the many things that drives him as a CEO is being forthright about current realities.

Following his annual January visits to both CES and the World Economic Forum, he shared his views on the complexity of world events in 2024 and how they impact brand building and business growth in a complicated “post-digital” era where the efficiencies of tech are now central to running any company.

As always, his thoughts are well worth consideration. And while he can be scathing at times, particularly when discussing agency holding companies or even Gen Z, Sir Martin Sorrell continues to navigate with an abundance of information and expresses his views unambiguously and without false optimism.

Marla Kaplowitz has spent a long career at ad agencies…. And now as CEO of the 4A's (American Association of Advertising Agencies), she is helping her members navigate the constantly changing agency world. She sees her role as ensuring that agencies remain relevant, compete successfully, and have the resources to flourish.

Today, she anticipates how events in 2024 will impact the business, interprets the milestones of the past year, and shares several insights from critical 4A's research and recent reports as the business moves forward.

Two long-time friends and international media professionals had a simple idea that is now changing how both clients and agencies can access strategic marketing solutions—whether within North America or throughout the world.

Called AdVentures Americas for its US home base, Oliver Eills (Founder & CEO) and Patrick Williams (Managing Partner), both originally from the UK and Ireland, have spent the last several decades providing multinational media solutions for some of the world’s best-known brands. Today, they are using their knowledge, experience, and connections, along with the best of technology, to implement ideas in those areas traditionally left uncovered by many internationally minded organizations.

To help champion new growth around the globe through local markets, AdVentures enables both marketers and agencies to easily access international audiences with smart activations—either within the US and/or other countries, while also delivering a truly revolutionary audience curation solution for the programmatic marketplace.

Bob Liodice, chief executive officer of the ANA, certainly understands both the challenges and opportunities marketers face today. As he anticipates the key issues and trends of 2024, Bob considers both large, defining topics like the effect of AI on the industry and how a central ANA tenet like “growth” is continuing to develop, as well as tactical solutions like new efficiencies available to the media supply chain. With his comments on current realities involving a range of subjects from the economy to talent and creativity, Bob Liodice offers a 2024 perspective that all marketers must consider.

Stephan Loerke, CEO of the World Federation of Advertisers (WFA), is unquestionably an optimist when he talks about the potential for marketing to drive outcomes and even reshape business goals. However, he is also tremendously pragmatic when he discusses the importance of embracing key marketing initiatives. He believes that CMOs “need to lead,” and given the global complexities of the year ahead, clearly, he asserts, “the time to lead is now.” With his passion for championing climate issues and his belief that marketers are pivotal to encouraging new sustainable behaviors for both brands and consumers, Stephan Loerke foresees a Sustainable Transformation that will be as sweeping as the Digital Transformation we have all experienced. Today we talk about pivotal lessons from 2023 and the significance of 2024 in marketing.

Lisette Arsuaga, Co-Founder of AIMM, ANA's Alliance for Inclusive and Multicultural Marketing, has long been an advocate for demonstrating how high-growth brands are also those with strong diversity and inclusion attributes or “cultural relevance” that is embedded throughout all marketing touchpoints.

Recently, AIMM conducted a survey through the Cultural Inclusion Accelerator (CIA) to better understand consumers’ perceptions around inclusive marketing practices and DEIB (Diversity, Equity, Inclusion and Belonging) efforts. The results clearly showed that most consumers today are motivated to support brands that do not discriminate.

According to Lisette Arsuaga, “Our survey findings revealed there is a strong business case for brands to implement DEIB and inclusive marketing practices. Consumer support for multiculturalism and diversity heavily outweighs opposition….” Today we talk about what this means for brands and how marketers can authentically implement best practices.