With Natural Products Expo West just days away, co-hosts Jessica Rubino and Adrienne Smith take a deep dive into the biggest trends shaping the show floor and the natural products industry in 2025. From cutting-edge innovations in plant-based foods and non-alcoholic beverages to the rise of conscious beauty and regenerative ingredients, this episode offers a preview of what’s generating buzz ahead of Expo West. 

What ingredients, products, and consumer shifts will take center stage this year? Jessica and Adrienne break down the trends gaining momentum, the unexpected innovations making waves, and the emerging categories redefining natural CPG. They also highlight what they’re most excited to see, from fresh takes on pantry staples to conscious beauty and the mainstreaming of sexual wellness. 

Whether you’re attending the show or following along from afar, this episode is your sneak peek at what’s new in natural CPG. Tune in now and get ready for the biggest week in natural products—happy trendspotting!