An excerpt from #TrentVoices:Alumnus Neil Morton talks about the success of @ptbo_canada, what it takes to become "Peterborough viral," and trends in social media.  Oh, and about plaid."PtboCanada is a locally owned/operated social news & entertainment company about everything Peterborough, about this city we love. Established in May 2010, we

provide a fresh perspective on local subject matter, and use social

media to engage readers and create highly shareable content for the

social web. PtboCanada cover entertainment, arts, culture,

social news, media, people, events, sports, business, tourism,

architecture, food and more!"