If you’re not winning, maybe instead of changing your business you should think about changing your competitors. #business #marketshare #competitivedifferentiation #competition #marketing

To which organisation could you become Rocket Fuel? That’s the company you should be working with. If you can effectively become their secret sauce, your upside is unlimited. #career #opportunity #personaldevelopment #personalbranding #careeropportunities

The Global Spa Economy has grown by almost 10% in the past 2 years - or has it? It’s important to know the data behind the numbers. #spa #wellness #business #economicdataanalysis #researchreport

If guests have issues with their luggage when staying in hotels - and they do - could this represent a unique branding opportunity for hotels? I think so! #branding #hotels #travel #luggage #opportunity

A fundamental lesson in marketing - understand the customer experience. A message to hoteliers - luggage is a critical part of your guest’s experience. You’re not helping as much as you could. #marketing #hotels #travel #guestexperience #guestjourney #painpoints

If you’re building a business around your personal brand, make sure you’re clear on your End Game. If not, you might find exiting the business nigh on impossible. #business #personalbranding #branding #businessstrategy #exitstrategies

A visit to the BeerWall in Bruges provided a shining example of sensory Branding in action. No. Seriously! I mean it! Check it out... #branding #sensorybranding #senses #marketing #beer #lessons

Chatbots have been getting lots of attention recently. They’re not a bad option. But...Live Chat is even better. It’s the ultimate marketing edge - chatting with your customers! #marketing #customerservice #customerengagement #customersatisfaction #service #livechat

Sure, some are addicted to cigarettes & alcohol. But for many, it’s more about the social crutch. The smartphone is the new social crutch. So will that mean less cigs & booze? #humanbehavior #pyschology #addiction #smartphones #socialcrutch

Luggage Weight is a big issue for many travellers. So why don’t hotels provide an airline-calibrated weighing scale for guests to check their luggage before they leave? Especially at the 3 star & 4 star end of the market, that could be a USP. #usp #marketing #travel #guestservice #guestexperience