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Every hotel is focussing on making their property COVID-Safe right now.

That's the absolute minimum requirement. 

It certainly doesn't give you any meaningful USP.

However, if a hotel can succeed in offering real Wellness throughout the property, that can indeed become a USP.

A number of companies over recent years have tried their version of a Wellness hotel room. Most haven't really done a great job.

SPOILER ALERT - I happen to know of one company planning to launch a new Wellness hotel room concept in just a few weeks. I've seen it. It looks really promising. As soon as they launch, I'll be sure to let you know.

#wellness #hotels #USP

10-12 years ago, it seems like every company was tooting their Corporate Social Responsibility (CSR) horn.

Today, CSR is a term we hardly even hear anymore.

That's because they values and principles of CSR have become so woven into the fabric of our organisations, that we don't really need a label for them anymore.

I don't want to hear that you have a CSR Programme. I want to hear what your company is doing to support the education of young people in your community, for example.

And this is where I believe we will be with Wellness in the next 10-12 years.

Right now, Wellness is something just about every company is talking about. Either internally for their people or externally for their customers and clients.

But in 10 years time, they will be specifically talking about what they're doing to help their employees eat better, sleep better and generally lead more well lives. We'll no longer need a label for it.

What do you think?

#wellness #corporatesocialresponsibility #organisations

Why is it that we can find a million reasons why we should change, but then it only takes one reason for us not to?

I guess it's human nature.

Change, for many of us, means uncertainty and risk.

And by nature, most of us don't like risk.

Even when all the data, all the intelligence, all the research tells us we are wrong, it takes just one small sliver of data that suggest we might actually be right to convince ourselves that we're on the right path.

Maybe it's time for you to be a little more critical of the data you chose to accept.

#change #humannature #excuses

As an organisation, you can have all the best intentions in the world, but if the incentives you have in place for your people are not closely aligned with those intentions, you're probably going to fall short at some stage.

If the manager is incentivised on bottom line performance, they'll likely choose the cheaper supplier, not the one with better environmental credentials.

If you want your organisation to be environmentally responsible, you now have a disconnect.

#incentives #intentions #companygoals

Any time you get rejected for anything, take it on face value. Accept it. Learn from it. Redirect your efforts.

You may need to redirect the type of roles or opportunities you're looking for.

Or you may simply need to redirect the way in which you are crafting and delivering the message.

Either way, the simple fact that you were rejected probably means that you need to change something.

For a Rejection is simply a Redirection.

PS: Thanks to Alena for sharing that little gem on LinkedIn recently!

#rejection #redirection #perspective

Fictionalised History is when we sprinkle a little bit of fiction and take a little creative license with the facts around a particular historic event or person.

It's something we see a lot today with these Netflix series based on people or events from history - like The Crown, which tells the story of the British royal family.

But the most recent series of The Crown has drawn some detractors who have called out a number of factual inaccuracies.

However, as Russell Brand points out, what really matters is the 'Truthiness' of the story, not so much the precise facts.

The challenge with reality is that it is nuanced. Sometimes the pure facts alone are not enough to convey the reality of that time or place in history.

For your story to resonate with the audience you sometimes need to sprinkle on a little fiction in order to make that story relevant and engaging to the modern audience.

In world dominated by seemingly constant discussions about Fake News, I just think 'Truthiness' is an interesting perspective to consider.

#truth #historyfacts #storytelling

I've spoken with several people who have either lost their jobs, or had to close their businesses or to take significant pay cuts as a result of this COVID-19 Crisis.

The vast majority of them are telling me, after an initial adjustment period, they're happier now than they were before. And it's not just the older demographic either.

Yet when I tell this to others, they say, 'Well, yeah, but they're just saying that. They're not really happy. They'd much rather have their old job and old life back.'

But I'm telling you, for most of these people, that's just not the case.

They've found that it costs them a lot less to be happy than what they'd always thought.

Now, that's probably not much comfort for those in their mid-late 30's with a big mortgage, car loans and a few kids. For you, the pain is no doubt very real, and scary.

But for those either side of that demographic who are on the brink of losing jobs and business and are terrified about their future...I hope you might find some solace in this message.

#happiness #lifeaftercovid19 #newbeginnings

Wait & See sometimes seems like the safest strategy.

But often, it's not.

Case in point, when I arrived at the entrance to the park for my morning walk, only to find the gate was closed.

Many were standing around adopting a Wait & See approach, assuming the gate would eventually open. (spoiler alert - it didn't!)

Not me. I immediately headed off in a different direction.

And as it turned out, Wait & See would have been the wrong decision.

In this case, and in many other situations, the more impatient approach paid off.

PS: I discussed a similar concept way back in Ep. 95 - Impatience Is A Virtue. Here's the link - https://bit.ly/2HcCPlR

#patience #waiting #takeactionnow

In Ep. #1082 I suggested that people will choose Superior Product over Superior Service.

My old mate Julia countered with an example of guests choosing the hotel with Superior Service to one with a Superior Product but without the great service.

And certainly that can be the case.

But only if the elements of the product that are better, are not fundamental to the purchasing decision.

For example, if Hotel A has a better lobby area and pool area, I might opt for Hotel B - which has the better service.

But if Hotel A has a better bathroom and better quality mattress, I'm unlikely to choose Hotel B, regardless of how good the service is.

Why?

Because the bathroom and the bed are fundamental to my purchasing decision when it comes to selecting a hotel.

What do you think?

#hotels #servicequality #fundamentals

We talk a lot about the importance of great customer service, a no doubt it makes a big difference.

But ultimately, people will choose the Superior Product over the Superior Service.

We are also much more forgiving of service failures, whereas with product failures, not so much.

If two products are near identical then yes, superior service makes a big difference.

Having said that, it is ultimately the customer who decides what constitutes 'near identical'.

What prompted these thoughts? Pizza. Yes, pizza.

Check it out...

#superiorquality #superiorservice #customerservice