You know that crazy method of lacing new shoes that has one side run diagonal from bottom to top and the other zig zagging it’s way up? What’s the point of that? Does anyone lace their shoes that way at home?

#procedures #manufacturing #processes #footwear

This week, in Episode #84, the second of our series on Spa Business Models, we discuss enlisting a Spa Management Company to help run your hotel spa.

It can be a good option.

However, it's not always the right one for all scenarios.

When it comes to your Loyalty or Rewards program, it is not a case of one size fits all.

Customer Retention, Increased Spend, etc.

Your program may need to be tweaked based on the goals you’re trying to achieve.

#rewards #loyaltyrewards #loyaltyprograms

Needs are almost always more compelling than Wants. Almost. But especially at this time of the year, Wants May just be a better play.

#marketing #wants #needs #leverage

Payless, the discount show retailer, made a fancy pop up store, called it Paylessi (yes, seriously!), marked up the shoes by 1800%...and they still sold! How? Because Value is a Perception.

#marketing #value #perception #Paylessi

Re-imagining the way we design & build our living spaces for a shared living world makes sense. So AirBnB decided to do it!

#sharingeconomy #future #living #design

A recent partnership between Accor and NextDoor is just a smart move. NextDoor’s Co-working space business relies on maximising under-utilised spaces. Hotels have a lot of that.

#hotels #coworking #partnerships #accorhotels

Sometimes, especially if you’re a content creator working on the go, accessing a desktop version of a site is a big help. Here’s how to do it...

#contentcreation #mobile #hacks #content

Everything I’m hearing from Spas in markets where On-Demand Massage companies are operating says they’re winning the battle for therapists. So maybe we need to find a way to work WITH them?

#marketing #spa #ondemand #gigeconomy

Especially when it comes to commodity products, why spend big money on build a Brand Name when maybe all you need is a Brand Purpose?

#branding #marketing #commoditymarkets