Trent365

In Episode 72 we look at Wellness Branding.

Weight Watchers, long a leader in the weight loss space, now wants to own Wellness too.

Moving from a brand name to a trustmark is just one of many steps.

In Episode 71 I share my thoughts on Workshop Gymnasium.

This is a brand that is quickly establishing a nice little niche in what is essentially a commodity industry - fitness.

And it could also provide a glimpse of the Future of Hotel Spas.

In Episode #70 we explore the possibility that maybe a little validation can be a dangerous thing.

It seems counterintuitive, but sometimes we get just enough to move forward, when in fact we should not.

Sometimes, we need the overwhelming YES.

In Episode 69 we explore the concept of Wellness Pragmatism.

And it's a funny thing.

Many think they have it, yet few display it.

Most agree it's a great attribute, yet many are unable to apply it.

How pragmatic are you when it comes to Wellness?

In Episode 68 we take a journey into STELLASPACE.

What's that?

It's a new mindfulness experience created by the Belgian Beer Brand - Stella Artois.

Many will accuse the beer brand of Wellness Washing.

And maybe it is.

But maybe it's something more?

In Episode 67 I ask is it time for a re-think?

Hotel spas have always been focussed on the hotel guests.

Makes sense, right?

Well, it does until you start getting more external clients than hotel guests.

In Episode 66 I share the story of Lee Duke.

Lee is just a guy.

But no ordinary guy.

He is a guy doing good work.

A humble hero.

In Episode 65 I sit down with Chad Finnegan of IMPACT Cryotherapy to talk about a cool thing (pun intended) that is really taking off in the world of spas-whole body cryotherapy.

MPACT Cryotherapy is leading the way in the US & expanding internationally.

In Episode 64 I explore the idea that Spa Retail is much more than just an additional revenue stream.

If done right, it can be a critical piece in building a true Lifestyle Brand.

In Episode 63 I speak with Sandra Moore of Hygenisis about the Healthy and Safety issues around the spa industry.

Much of what she shares is UK focussed but still relevant to spas in other countries.

And I share some business tips for Sandra along the way