Trent365

In Episode #3 The Evolution of Destination Spas we will explore how the Destination Spas of today have evolved from yesterday's Fat Farms.

We'll also see how now could be 3rd time lucky for this segment of the spa industry - but beware Wellness Living.

In Episode #2 I'll take you for a brief history lesson to show you how this whole Day Spa concept came to be.

Amazing female entrepreneurs like Martha Matilda Harper & Helena Rubinstein blazed the trail.

In Episode #1 we start with a discussion on what spa really means.

Though it's a word that has become part of the lexicon all over the world, it is one that means different things to different people in different parts of the world.

Facebook has now made it super easy for you to know what they know about you. You probably should know this, but be prepared...you may not like what you see. #marketing #wellness #privacyissues #dataprivacy #userdata #datamining #bigbrother

When contemplating a change, we tend to over think the Cost of Switching and are often too quick to underplay the Benefits of Switching.

#changemanagement #transition #systems #processes #costbenefit

The world doesn’t really care about your losses. History has a tendency to only focus on the winners & forget the losers. #winning #losing #perception #fear #perspective #history

So many brands and businesses put so much effort into getting user data, yet when push comes to shove, they rarely use it to provide value or to surprise and delight. #datamining #data #customerinsight #userdata #customervalue

Insights with Trent Munday is a collection of all Trent's audio shows from across the airwaves. 

At the time of launching, we have two shows...

Inside the Spa Business - a weekly show where we cover a whole range of topics in and around and related to the hotel spa and wellness business.

and

Trent365! - a daily short-form show offering a wide range of insights and ideas on anything and everything...though with a focus on business related observations.

Enjoy!

The guest database of the big hotel chains could unlock serious value as an ad platform. #marketing #advertising #hotels #database #adplatform

At a recent event in LA, the company’s Chief Digital Officer said... “Eighty per cent of guests are will to share their information to get a more personalised stay.” Sound familiar? Thanks PhysiqueIntelligence Roberto Fabris for sharing the article #facebook #accorhotels #privacy #loyaltyprograms #personalization