Trent365

The early days of ship travel was something for the elite.

Same with the early days of airplane travel.

Only the elite could afford it.

Over the years, we've come to expect that travel is available to the masses.

But what will happen in the Post-COVID Age of Travel?

Airlines and Cruise Ships have lost a lot of money during the pandemic. Will they need to increase their ticket prices now?

If only vaccinated travellers are permitted, that will surely exclude many of the poorer nations initially.

If hotel quarantine and multiple COVID tests are required, this will again mean higher costs. Thus, potentially limiting travel to only the wealthy.

And IF travel is, for at least a period of time, only for the elite, what happens to the many travel and tourism related businesses built for the mass market?

A 3 star resort? Where will their guests come from?

Lots to ponder.

#postcovidtravel #postcovid19business #travelandtourism

Having someone experienced on your team is great.

Someone who's been there and done it all before.

That depth of knowledge and experience in the field is invaluable.

But what is often neglected is the potential Nostalgic value that can also come with that Experience.

If you can also tap into and leverage the Nostalgic Value in that person's Experience, you've got a Double Whammy! 

#nostalgia #experience #unlockingpotential

Heineken has a great ad campaign called 'Cheers to all.'

The key tag line in the campaign is 'Men drink cocktails too'.

Of course, Heineken don't really care about men drinking cocktails. They sell beer.

What they care about, is the opposite.

If men can drink cocktails...then women can drink beer.

It's a clever way to deliver their message without actually saying it.

It almost challenges the consumer of the ad to engage and to think beyond what is being said to discover the hidden message.

Maybe you should think about how you could do the same with your messaging?

#advertising #branding #messaging

If you believe in God...go spend some time with the atheists and learn about their perspective on this crazy old notion of God.

If you're a vegetarian...spend some time with the meat eaters to hear their thoughts on nutrition and why they believe meat is the answer.

If you believe in the vaccine...open a dialogue with the anti-vaxxers to get a better understanding of why they are so vehemently opposed to it.

Spending just a little bit of time in 'Opposite Land' helps give you a more rounded world view of the issue at hand.

From a business perspective, it's a no-brainer. You must do this.

And from a personal perspective...well, it just can't hurt.

#differentperspective #opposite #opinions

We all procrastinate. 

For most of us, probably more than we'd like.

But Daniel Remon reckons Procrastination can actually be a great productivity tool.

Dan suggests Procrastination is a trigger. It's a feedback mechanism.

When we're Procrastinating, it might be telling us that we need a break.

That's valuable feedback that will ultimately increase your productivity.

Maybe you're Procrastinating because you need more information before you're comfortable making a decision?

Again, great feedback.

Or maybe you just need to get more organised and strutured.

If you recognise Procrastination as a feedback mechanism and use that to trigger the right responses...that's bound to help you be more productive.

Thanks Dan!

#productivitytips #productivityhacks #procrastination

Thomas Jefferson said...

“Ignorance of the law is no excuse in any country. If it were, the laws would lose their effect, because it can always be pretended.”

The onus is on each of us as individuals to know what the laws are and live within them.

Now, I understand that Mr. Jefferson was a pretty smart fella.

But...he didn't have to deal with Twitter and other social media channels and 'Fake News'.

So what happens when the laws are constantly changing?

And...when we're bombarded with 'Fake News' on social media about people breaking the laws?

And...when there is no place for us to check what the current laws are?

Not to mention how those who are not on social media and the internet. How do they find out what the laws of the day are?

Is it time to rethink this fundamental tenet of our legal systems?

#legalsystem #society #truth

We all worry about what other people think of us. What their perception of us is.

Some, more than others.

But as long as we know why we're doing it, as long as we understand, it doesn't really matter.

The rest is all about managing other people's perception of you.

Or maybe even just managing the way you deal with other people's perceptions of you.

Of course, it is important that the market gets it too.

If the market doesn't perceive that your product or service is worthy, that's a problem.

But ultimately, that too is a question of Perception Management.

Here's a link to Thought Leaders Practice - https://bit.ly/30pr7e1

#perceptions #selfawareness #thoughtleadership

We all know that guy who just always seems to be Happy.

We probably also know a few folks who just seem to be happy being unhappy.

It's just the way we are, right?

Maybe not.

Research would suggest that happiness is a skill that can be learned.

So, if you're unhappy, there are steps you can take to change that.

Maybe you can check out Happify to learn how to be happy... https://bit.ly/2T5Vg0T

#happiness #learnnewskills #behappy

If you do me a favour, chances are, I'll do you a favour in return.

I'll reciprocate.

It's kinda how we're wired as human beings. It's part of the human condition.

Of course, there will always be those who, know this, try to game the system.

They opt for 'The Reciprocity Hustle', as Seth Godin calls it.

These are the people who do you a favour only because they want a favour from you in return.

But that's a dangerous game.

Maybe I just decide not to reciprocate?

Or maybe, the favour I do you in return is not the favour you were hoping for.

Better to just do the right thing for the right reasons. Just leave it out there.

More often than not, reciprocity will find you.

#reciprocity #karma #dogood

We've all got limited resources.

Time. Effort. Money. Energy.

So, when it comes to using those resources, you'd best make sure you're directing them towards people who have intent or interest around your product or service.

To spend your resources on potential customers who have neither the intent to use your product or service or, at the very least, an interest in learning more about it...is just a waste of time. 

A simple business lesson.

But like all things simple...not necessarily easy.

#resources #businesslessons #intent