Trent365

I have a Garmin vivosmart 4 activity tracker.

But I refer to it as my Garmin Fitbit.

You see, to me, it's a Garmin device that has Fitbit-type functionality.

So, in that context, who has won the Battle of the Brands? Fitbit or Garmin?

Most would say Garmin wins because ultimately it was their product that I bought.

But to me, Fitbit actually has won the battle for that space in the mind of the consumer - me - for activity trackers.

Because, even though I wear a Garmin device every day, I still think of it and even refer to it out loud as my Garmin Fitbit.

And why is that?

The answers will help you solidify your own brand presence.

Stay tuned...

#branding #brandrecall #brandidentity

Being ignorant can actually be really empowering.

As long as you understand that you actually are ignorant about that thing and then you're humble enough to go out and learn about it.

Often times we have just a little bit of knowledge and we are content that this is all we need.

The end result is, we think we know more than we really do.

But if you know you're ignorant and you then seek to learn, you will end up be far more informed.

PS: Thanks to Joe Rogan for that little gem on your podcast.

#ignorance #alwayslearning #knowledgeispower

A lot of people are dealing with rejection at the moment.

Maybe they've been rejected from their job and be laid off or furloughed.

Maybe they've been applying for new jobs and getting rejection letters.

Rejection can rear its ugly head in may ways, shapes, forms and circumstances.

What's important in a time of rejection is that you don't tie that rejection to your self worth.

If you look to others for validation, it can be a slippery slope.

Instead, you need to be able to look internally for that validation.

Then, by all means, look externally for a bit of calibration with the marketplace. 

But be comfortable that it's just calibration, not validation.

Self-Validation will go a long way to ensuring your long term happiness.

#selfvalue #validation #selfawareness

The way we cope and react and respond to our situation and circumstances today will determine our future.

Just as the days behind us helped determine and define where we're at today.

It's not a new concept.

But I do think it's one, especially given the difficulties, stresses and strains many of us are facing right now, that is worth remembering.

#perspective #quotestoliveby #lifelessons

Malaysian Airlines just sent me a little box with a few packets of their in-flight peanuts and a nice note from the CEO.

Super simple. Inexpensive. Yet impactful.

Whatever products you're selling in your business, you could do the same.

It doesn't have to be a big, expensive gift.

Something small. Send it directly to your loyal customers. Add a personal note.

It's that simple...AND impactful.

#marketing #customerloyalty #makeanimpact

Gary Vaynerhuck has been saying for a long time now that the key to happiness is having zero expectations.

I've always believed the premise.

However trying to hold zero expectations is really hard. It seems almost unnatural.

BUT...I'm hear to tell you, it is something you can learn to be better at.

I'm finding that the more I give - in terms of my time, advice, etc - the less I am expecting from those to whom I give.

If you don't appreciate it? That's ok.

Don't agree with me? No problem.

And it really is an empowering thing.

So...keep at it.

#expectations #empowering #selfawareness

Habits, of course, don't have to be bad.

We can build good habits too. Like exercise.

But once you've realised that your habits can actually help unlock your freedom, you'll embrace your habits even more.

You see, by embracing your habits it frees you up to think about and focus on other things.

And that can be a pretty empowering freedom.

#habits #freedom #embracechange

We often talk about the importance of Customer Service and the process of identifying Customer Touch Points.

The problem with Customer Touch Points is...

1. there are lots of them & 2. you don't always have control of them (like if I get your product or service via a distributor)

So instead, identify Customer Care Points - those points where your customer is perhaps facing some uncertainty about the purchase or maybe even when they need some post-purchase guidance and reassurance.

If you understand your customer's journey then you will understand those points where they need that little extra bit of care.

This is where you can the most impact.

Just like my health insurance company did yesterday. Take a look/listen...

#customerservice #customercare #customerjourney

Today, a question for you.

And it's one that's had we stumped for years now.

I recently overheard two Indian ladies having a conversation in Hindi but in the in the middle of their discussion they mentioned 'Birthday Cake'.

Hang on! That's an English word. 

Why don't they have a word for that in Hindi?

I understand that when the language was first created the concept of a Birthday Cake may not have existed in the culture. But today, I'm guessing everyone in India is familiar with the Birthday Cake.

The same is true of technology terms like Internet, Social Media & Ride Sharing.

Why did we come up for words for these things in English, but not in other languages?

Any ideas?

#language #words #culture

This quote, from Anais Nin, is a nice little reminder of perspective and bias.

Oftentimes we like to think that we're keeping an open mind and assessing the situation on its merits.

But the reality is, we will always have some level of bias based on our own perspective, experience, knowledge or ignorance.

And when that happens, we tend to see things as WE are.

NB: Thanks to Tim Ferriss for the Tweet!

#biases #perspective #realitycheck