Trent365

Mistakes and Failures can be crippling.

But they can also be foundational to your longer term success.

Are you going to let your mistakes bury you OR plant you?

#mistakes #lifelessons #motivational

Is this win better than yesterday's win?

Did that loss hurt more than your previous losses?

Usually, the one that we are experiencing now is stronger, because it's now. It's present. It's fresh in our mind.

Always remember that Recency Bias is real.

#biases #recent #perspective

There are so many areas of our lives where we simply don't have much control.

Even situations where we tell ourselves that we do have some control, like our work or even our family situation, when we really dig a littler deeper we find that we don't actually have much control at all.

So it's important, for your sanity as much as anything else, to find your little moments of control.

Find those moments where you have as near as possible to total control of the outcome.

It could be as simple as a doing a bit of exercise, or reading a book, doing some study or even potting a plant.

Whatever it is, find those moments. Embrace them. You'll be glad you did.

#control #moments #accountability

Creating change in any organisation is hard.

You're always going to be butting heads with the 'Old Guard' whenever you try to implement something new.

Trying to do that at scale, is almost impossible.

A better approach is to create change at a micro level and then try to create an environment that is conducive to letting that change spread throughout the organisation.

Another great insight I got from reading Brave New Work by Aaron Dignan - https://amzn.to/39tctEk

#changeagent #changeleadership #organisationalchange

Probably the ONLY good thing to come out of this COVID-19 Crisis has been an increased awareness of all things Health & Wellness.

We will eventually stop talking about COVID-19 all day and all night.

But it would be naive to assume that such an impactful and long-lasting event will not have a significant residual impact.

That says to me that we will be conscious of Health & Wellness in the Places & Spaces we live in for some time to come.

And THAT says to me there's an opportunity to create brands that own that space in the consumer's mind.

Who will create the Wellness Retail Space Brand? Or the Wellness Car Park Brand? Or even the Wellness Car Brand?

It's a big opportunity!

#wellness #opportunity #bigideas2020

Every company says they value their customers.

But not every company puts meaningful systems and processes in place to make sure that the customer experience is at the centre of all that they do.

That's why, according to Jeannie Walters, a Customer Experience Mission is an important thing to have.

Think of like a Company Mission Statement, but more targeted on the things that really matter to your customers - like how they feel when they experience your brand, what your brand values mean to them, etc.

Check out this great article from Jeannie to learn more (& join in the FREE 21 Day CX Challenge!)...https://bit.ly/2Hia4nn

#customerexperience #missionstatement #customerfocus

So many around the world have now experienced some form of restriction of movement as a result of this COVID-19.

Many of them are screaming for a return of their Freedom of Movement.

But the reality is, what they're really missing, is the Freedom of Choice.

#freedomofchoice #restrictions #freedom

Self Awareness is perhaps the most powerful and empowering thing you can possess.

It's the key to not only success, but also happiness.

Now, if you're not sure exactly where to find Self Awareness..

you'll find it where your Ego gets smacked in the face with Reality.

Embrace it!

#selfawareness #Empowered #ego #realitycheck

Vegemite is an iconic Aussie spread that we've been putting on our toast for generations.

First you spread on some butter, then the Vegemite.

But that usually means you'll end up with a bit of butter mixed in with your Vegemite in the jar.

Apparently, this is problem. 89% of Vegemite customers said they found it annoying.

So the genius folks in the marketing department at Vegemite created...The Vegemite Knife.

A double ended knife with a blade at each end. One for the butter. One for the Vegemite.

Check it out here... https://bit.ly/3dD7qF1

Hats off to Vegemite for a very clever marketing campaign.

#marketingcampaign #viralmarketing #marketingideas

Do we choose things because we like them or do we like them because we choose them?

Cognitive Bias means we have a tendency to convince ourselves of our own version of reality. 

After we've made the choice, we convince ourselves that it was the right choice. Our recently chose thing is the best of all of them.

A recently published study has found that we do this as babies too. That suggest that this cognitive bias isn't just something we learn to do as adults, it's part of the human condition.

Here's some more information about that research... https://bit.ly/3k6eNac

So what does that mean for you in business?

It means that the after-purchase engagement is critical.

Your customers want to convince themselves that they made the right choice. So help them do that. Stay engaged with them after their purchase.

How?

Well, it could be as simple as getting them to connect with you on your social media channels. Just a few simple posts from your social streams might be all it takes to help them reinforce their cognitive bias.

#cognitivebias #customerengagement #consumerpsychology