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Most businesses look to the internet as a way to help them scale. A way to reach the masses.

And it can be. But that's not quite as easy as many imagine it should be.

But one thing the internet is really good for is helping you reach your niche audience.

Your thin slice of the market that really cares about your thing - your product, your service or your content.

The people who you should really care about. The people for whom your product/service/content really matters.

It's not about reaching the biggest possible audience.

It's about reaching the right audience. Your audience.

NB: shout out to Seth Godin for the inspiration for today's episode.

#scalingyourbusiness #marketing #tribes

Many businesses right now are trying to find a way forward. A new strategy that will allow them to survive and thrive in the Brave New Post-COVID-19 World.

But sometimes, the best strategy of all may simply be - Don't Mess Up.

That doesn't mean doing nothing. It just means doing what you say you do. Delivering on your promise.

As simple as that.

In lieu of a better strategy and in a world where your competitors may be Messing Up, all it will take for you to stand out will be...

Don't Mess Up!

#businessstrategy #postcovid19 #brandpromise

During the great gold rushes many lucky people made lots of money by finding gold.

But lots of smart people also made lots of money selling them the Picks and Shovels to them.

Very few of us are destined to create the next big thing. The next iPhone. The next Uber. The next AirBnB.

But building a business on the periphery that supports &/or complements these high profile success stories is a very real possibility.

Food Delivery platforms got a huge boost during the lockdowns.

But so too did the guy who made those insulated delivery bags that sit on the back of the motorbike.

This is the Picks & Shovels Strategy.

Good Luck!

#businessopportunity #businessideas #supportservices

Co-Working companies have had lots of bad press in recent month, largely on the back of the WeWork debacle.

However, I do believe that Co-Working Spaces and the companies that provide them have a real future.

But I've also been thinking a lot about the future of hotels and now they could possibly re-invent themselves in the Brave New World of Tomorrow.

So here's a thought...

What about if the hotel model of tomorrow was part Hotel and part Co-Working space?

I genuinely believe that could be a winning formula.

#hotelindustry #hotels #businessmodel

In a bid to try to pressure governments to re-open their industries, the representative bodies of those industries effected rally to petition the powers that be to give them the green light.

This usually involves a strong letter from the representative body, outlining the significant contribution of that industry to the overall economy, employment, etc.

This letter is usually followed by a petition from the individual business owners within that industry.

Both these steps are important and necessary.

But I think where industries often miss the mark in these situations is a concerted effort to get their customers to petition the government. 

Every business owner and every industry body of course believes that their industry is important. The government would expect you to say nothing less.

But if the government receives a flood of letters, calls and petitions from members of the general public who are calling for these businesses and services to re-open, my guess is that will make a much bigger impact.

So, if your industry still hasn't re-opened, time to rally the public!

#spas #reopening #postcovid19

Managing a Hotel or a Resort is, in a way, managing a small community.

A number of the skills, talents and expertise required to manage a hotel are also applicable to managing a wider, more permanent community - like a town.

If I was looking to recruit a CEO for my Town, Council or Shire, I'd definitely be considering applicants with strong hospitality experience.

At a time when many experienced hoteliers around the world are out of a job, there could be some really interesting candidates available.

Oh, and what about the hotel management companies?

Maybe Marriott or Hilton or Accor could make a move into the Township Management space?

@david reynolds @ryan webster @mark phillips @steve nolis @axel koster

#recruitment #localcouncil #hotelmanagement

I've been using the same App for editing the videos for this show for most of the 2.5 years I've been doing it.

PocketVideo. I loved it! It did everything I needed...and probably a lot more that I never discovered.

Recently, I had to delete it and reinstall it. When I did, I found that all of the features I loved...we're gone.

:-(

I was exposed. I was vulnerable. 

It was my own fault really, because I'd become complacent. I hadn't been dabbling, trying, testing, tasting all the other video editing Apps in the marketplace.

Don't YOU be vulnerable. Start dabbling. And keep dabbling.

Now more than ever, in an uncertain world, dabbling just makes sense.

#trysomethingnew #experimentation #staycurrent

As people around the world start coming back to work, we need to realise that each of us will have our own tolerance levels when it comes to social distancing.

I'm not talking about the space between workstations or in the staff canteen. But more about how close we want to get as we move around the office. 

When you pass someone in the hallway. When you stop at the coffee room or water cooler for a chat. When you come to a colleague's desk to discuss something.

One brilliant way I saw recently was the idea of Red, Yellow & Green coloured wristbands.

Green means I'm ok for hugs & high fives.

Yellow means I'm ok to talk, but don't get too close.

Red mean, I'm social distancing.

So, at a glance, anyone in the office can know what your tolerance level is for contact.

Great idea!

PS: Thanks to @Laura Weisman for sharing the post.

#socialdistancing #backtoworksafely #postcovid19

Ad-Based Revenue Models are great...when they work.

But Facebook is finding out at the moment that such models are never guaranteed, especially at a time of crisis like right now.

As companies of all shapes and sizes are looking to save money, social media advertising is one expense many feel they can do without.

Coca-Cola recently announced a 30 day suspension of its social media advertising. They're saying it's to reassess their presence on social.

At least partly, it's seen as sending a message to Facebook that they need to work harder at controlling the negative and discriminatory content featuring on the platform.

This, combined with a number of other companies doing the same, led to Facebook's share price dropping by 8%, resulting in a $50+ billion drop in market cap.

As many people and business around the world are now looking for new ways to make money, an ad-based content model can seem appealing.

But the current situation with Facebook should be seen as a warning that, in difficult times, there are no easy ways to make money.

#businessmodels #revenuemodels #adrevenue

The Three Product Levels Model was developed by marketing guru Philip Kotler.

According to this model, there is the CORE product, the ACTUAL product and the AUGMENTED product.

The CORE product is the actual benefit the customer is buying.

Using the motor car as an example, the CORE product is transportation.

Continuing with this example, the ACTUAL product is the physical car itself.

The AUGMENTED product is all the stuff on the periphery. The Value Adds, if you like. Things like customer service, warranty, after sales service, etc.

Whilst there is definitely value to you the seller to understand the subtle differences between each level, you should also understand that the consumer ultimately sees just one product that is inclusive of all these elements.

Here's a link to the book I mentioned - Scaling New Heights - https://amzn.to/31oYj6v

#marketing #branding #products