Trent365

A few day ago, in Ep. 913 of this show, I spoke about how hard work and talent alone won't necessarily guarantee success.

You'll also need a bit of good luck and good timing.

Well, something else that might come in handy on the road to success is Patience.

We're all in a hurry, especially for success.

But the longer you can deploy just a little patience, the better chance you have of achieving meaningful, long term success.

Here's a link to Ep. 913 - Never Underestimate The Role Of Luck And Timing - https://bit.ly/2AMoh8Q

#patience #success #successprinciples

Zig Ziglar is credited with saying...

'You don't build a business. You build people. Then they build the business.'

It might be a cliche, but there's lots of truth in it.

In the past, many companies have tended to pay lip service to the idea.

But now, in these difficult times for so many businesses, focussing on your people may well be one of the ew things you can control.

So, focus on building them up now, so that when the customers start coming back, they will take care of your business for you.

#businessbuilding #employeefirst #companyculture

For most people Privacy and Freedom go hand in hand.

But after just a few months of being denied many of our freedoms during the global lockdowns, we're now being told if we want our Freedom back, we will need to give up some of our Privacy.

Contact Tracing means we need to let the 'authorities' know who we are, where we go and even, to some extent, what we do.

Based on our actions today, it would seem that most of us are in fact willing to forgo Privacy for Freedom.

It remains to be seen if our attitude towards Privacy and Freedom will ever be the same again.

#privacy #freedom #contacttracing

A few years ago Accor, the global hotel powerhouse, launched Accor Local.

The concept was 'conceived as a way to make Accor a key player in the daily lives of the communities in which they operate.'

It was intended to be a way to embed Accor into the local community by helping local businesses expand the scope and scale of their offering.

For example, the local Dry Cleaner, who usually closes his store at 6pm, could now use the local Accor hotel, which is open 24 hrs a day, as a drop off and collection point.

Accor Local would also, of course, be a great way for Accor to explore new revenue opportunities in these specific verticals.

Given what's happened with global supply chains during this pandemic, smart hotel companies will probably try similar approaches.

And not just hotels. Any global player in any industry could now be trying to win the hearts & minds of your local community.

So if you have a local business, now is the time to double down on your local community.

Make sure you can win their hearts & minds before the Big Boys come in and steal them away.

You have a head start, but they will come hard and fast. So you'd better get serious.

 

Here's a link to the piece I wrote on Accor Local - https://bit.ly/3cBrwNJ

 

#localbusiness #localcommunities #postcovid19

Price is a construct of the Seller.

The Buyer doesn't care what the Price is.

He only cares about the Cost to him.

Same thing? Kinda. But it's a different perspective and one that puts the customer first, not the seller.

It may not specifically change your pricing strategy, but it might change the way you communicate your price.

As an example...

Offering me a 50% discount from the Recommended Retail Price is sending me two messages I don't really care about.

- I don't care about the RRP

- And I don't care about the amount of the discount

What I really care about is the final cost to me.

Here's a link to the article I wrote on pricing that inspired this discussion - https://bit.ly/3cxZ2Ez

#pricingstrategy #consumerinsights #buyer

When times are good, we tend to let our egos run away from us a little bit.

But when times are bad, when we're in CRISIS, we need help. 

We need new ideas. We need partnerships and collaborations.

That stuff just doesn't work very well if we let our egos get in the way.

So, if you've found certain business relationships in the past didn't work out due to a clash of egos, now might be a good time to circle back on them.

Because right now, in this time of crisis, if you can both check your egos at the door, you might just find a solution that benefits both parties.

#ego #personality #businessrelationships

Over the years, I've spoken a lot about how Voice could very likely become the User Interface of the Future.

You only had to look at the boom in smart speakers and voice-connected everything to understand that.

So when I first realised that close contact and touch was going to be the enemy in the post COVID-19 world, I figured this would be the real watershed moment for Voice.

But so far, it hasn't happened. Why?

According to world-renowned Voice expert Brian Roemmele, there are two reasons..

1. We've reached the edge of the Voice technology.

2. Innovation in Voice (as with many things) has stalled due to the global lockdowns.

Interestingly, Brian thinks this crisis may actually prove to be a setback for Voice, rather than a springboard.

I hope not.

Check out Brian Roemmele on Twitter - https://twitter.com/BrianRoemmele

#voicetechnology #voiceinterface #voice

I can honestly say I don't even bother looking at the latest data on the COVID-19 pandemic anymore.

I've just had enough.

It's not even that I'm sick of hearing all the sad news. I'm just numb to all the numbers. To the data.

Data Fatigue is real. 

So as you prepare to open your business and implement the new SOPs for a COVID-Safe world, just be careful you don't bombard your customers or guests or clients with too much data. They've probably had enough of it too!

#data #fatigue #communicationstrategy

Hard Work. Hustle. Grind. 

All are crucial to achieving success. Right? 

Maybe.

But Luck and Timing can also play a major role. 

We don't acknowledge that enough.

You may have incredible talent. You may well have worked really hard. Well done.

But don't kid yourself. Luck and Timing were also on your side.

#luck #timing #success

There's no shortage of expert advice out there on how to sell.

But here's my non-expert take on it...

You can't SELL me anything, you can only HELP me buy.

Ultimately, the decision to purchase is up to me.

You help me by educating and informing me of the benefits and features of what you're selling, empathising with my situation, etc.

Taking this approach with your sales team will ease the pressure on them and allow them to focus on the bits that really drive sales...the help.

Try it.

#sellingtips #salesskills #salestraining