Economic development in Muskegon County is accelerating—and this episode of Muskegon Rising explains why it matters to jobs, workforce growth, and long-term community prosperity. Host Aaron Maike sits down with Trevor Friedeberg, CEO of Greater Muskegon Economic Development, to explore how strategic planning, infrastructure investment, and regional collaboration are driving more than $800 million in capital investment across the county.

In this conversation, Trevor breaks down how economic development actually works—from confidential business attraction and site selection to catalytic infrastructure projects like the regional wastewater pipeline. He also explains how housing, workforce readiness, adaptive reuse, and brownfield redevelopment are now core components of modern economic development strategy.
This episode is essential viewing for business owners, educators, workforce leaders, policymakers, and residents who want to understand how Muskegon County is positioning itself for sustainable, inclusive growth—and how these investments translate into real jobs and opportunity.

Learn more about Greater Muskegon Economic Development at developmuskegon.org.