Park Kersman, president of Lorin Industries, joins us to share how a nearly 100-year-old Muskegon manufacturer is leading with purpose. From its roots as a family business to its global reach in anodized aluminum, Lorin’s story is one of innovation, community, and culture. Park talks about what it means to invest in people, why giving back matters, and how curiosity and a “take it forward” mindset are driving growth at home and around the world. This is a conversation about legacy, leadership, and making Muskegon a better place for everyone.

Big music, big history, and a big stage moment for Muskegon! Join us on Muskegon Rising as we talk with Gail Brechting, conductor of the West Michigan Concert Winds, about bringing Muskegon: Lumber Queen to life. Discover how her orchestra became the heartbeat of this original production, premiering October 3–5, 2025. Don’t miss this behind-the-scenes look at a story only Muskegon could tell.

In this episode of Muskegon Rising, Muskegon Rotarian Nancy Crandall sits down with Kathy Moore, Executive Director of the Muskegon County Health Department, to reflect on her pivotal leadership during the COVID-19 pandemic. Kathy shares her unique journey from finance to public health, discusses the evolving challenges of vaccine hesitancy, youth mental health, opioid abuse, and budget cuts, and emphasizes the power of collaboration in protecting community well-being. Learn how Muskegon County is adapting to a post-pandemic landscape while striving to maintain vital services for its most vulnerable populations. This insightful conversation reveals the human side of public health leadership and the critical role of community trust in creating lasting, positive change.

In this inspiring episode of Muskegon Rising, host Aaron Maike sits down with Dave Alexander, incoming President of the Muskegon Rotary Club for 2025–2026, to discuss the future of service, leadership, and community impact in Muskegon. From his deep roots in journalism and civic engagement to his vision of hyperlocal initiatives, youth leadership, and regional collaboration, Dave shares how the Rotary’s legacy of “Service Above Self” continues to drive transformation across Muskegon County. Discover how 250+ active members are uniting time, talent, and treasure to build a stronger, more inclusive future.

In this episode of Muskegon Rising, host Aaron Maike welcomes Bernard Brown from the Muskegon ISD's Career and Technical Education (CTE) Department to discuss how hands-on career exploration is transforming education for Muskegon County students. From launching new high school programs in aviation mechanics, engineering, and agroscience, to innovative middle school STEM labs funded by the Department of Defense, Bernard shares how CTE is preparing youth for real-world careers and college success. Discover how industry partnerships, summer career camps, and credentialing programs are empowering both teens and adults with skills that match today’s workforce demands. Tune in to learn how CTE is breaking down barriers and opening new doors in education across Muskegon.

Mike Olthoff’s name is synonymous with impact in Muskegon. In this episode of Muskegon Rising, Mike shares the story behind building Nichols into a regional powerhouse and why he and his wife, Kay, made giving back a lifelong priority. From early lessons in the marching band to launching the Muskegon Angels, Mike reflects on the role of purpose, persistence, and people in shaping his legacy. It is a candid conversation about risk, relationships, and what it really means to grow from a small business into a community builder.

Get ready to soar with this episode of Muskegon Rising as we explore the exciting developments at Muskegon County Airport. From major renovations to expanding flight options and the growing role of private aviation, discover how the airport is fueling economic growth and connectivity in our region. Plus, learn why federal funding is critical to keeping Muskegon flying high into the future.

First Tee of West Michigan empowers youth through the game of golf, teaching life skills, character values, and leadership. Golf’s unique culture of integrity, patience, and respect makes it the perfect sport to instill personal responsibility and resilience in young people. Through mentorship and hands-on learning, First Tee helps kids develop confidence and skills that extend far beyond the course.

Keith Guy has transformed lives through basketball and beyond. As Athletic Director and Head Coach at Muskegon High School, he sets the standard for leadership, character, and student success. In this episode, he joins Nancy Crandall to discuss building trust, demanding excellence, and creating opportunities on the court and in life. His impact runs deep, and his legacy is still growing.

Wesco COO Nancy Westgate joins Muskegon Rising to share how the family-owned company has grown from a single gas station to a leading West Michigan employer with 56 locations. Nancy talks about Wesco’s deep roots, commitment to employee development, reinvestment in communities, and what’s next for this iconic brand. From profit-sharing to self-checkout, and fresh bakery items to energy services, Wesco is adapting to today’s retail challenges while staying true to its values. This episode offers a behind-the-scenes look at a local legacy that’s still growing strong.