Trevor Houston is the host of The Who Ya Know Show podcast. He is an expert in business networking and LinkedIn marketing. Trevor helps entrepreneurs and business owners grow their businesses and increase their revenue using LinkedIn.

**Summary:**

In this episode, Trevor Houston discusses how to grow your business using LinkedIn. He explains why LinkedIn is the premier social media platform for business-to-business (B2B) networking and how it differs from other platforms.

Trevor highlights the benefits of LinkedIn, such as its high-income user base and powerful search function. He provides tips on optimizing your LinkedIn profile, including choosing a professional profile picture, creating a compelling headline, and showcasing your skills and endorsements.

Trevor emphasizes the importance of a complete and credible profile to attract potential clients. He also teases the next episode, where he will dive into the strategies for attracting new clients using LinkedIn.

**Key Takeaways:**

1. LinkedIn is the premier social media platform for B2B networking and connecting with high-income business professionals.

2. The search function on LinkedIn allows you to find specific demographics of business owners and entrepreneurs.

3. Optimize your LinkedIn profile by choosing a professional profile picture, creating a compelling headline, and showcasing relevant skills and endorsements.

4. A complete and credible profile with social proof and authority is essential for attracting potential clients on LinkedIn.

**Chapters**

(0:02:01) Benefits of using LinkedIn for B2B networking and marketing

(0:03:51) LinkedIn's demographic and professional mindset of users

(0:05:23) Unique search function on LinkedIn for finding business owners

(0:07:37) Importance of optimizing LinkedIn profile for conversions

(0:08:50) Tips for profile picture and banner image

(0:12:00) Crafting a compelling headline using a formula

(0:14:18) Utilizing the about section to build trust and showcase expertise

(0:16:09) Including relevant experience and education on profile

(0:17:38) Maximizing skills and endorsements for social proof

Additional Resources:

👉 FREE LinkedIn Optim. e-book: https://online.flippingbook.com/view/714118097/

👉 FREE Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

💸 Separately and independently from the WYK Show, Trevor Houston and Mark Elder are licensed financial professionals offering insurance and financial products through various carriers. 👉 For more info, visit ⁠https://www.ClearPathWealthStrategies.com⁠

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