Over a year ago, Open Source Defense published an article on Coke, guns, and product value, which was sparked by an old Andy Warhol quote. It was thought-provoking enough that we are still talking about it.

As we are gearing up for SHOT show, we are pondering the three biggest lessons that Coca-Cola has for the gun industry, primary in the areas of manufacturing, research, and marketing.

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Amateurs talk strategy, but professionals talk logistics, according to General Omar Bradley. Manufacturing capability will almost always be the limiting factor OR the driving force behind the adoption of new ideas or invention. Check out this great Forgotten Weapons video for an excellent example of that:

Ask Ian: Civil War Tech - Why Didn't It Improve?     

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Today's conversation dives deeply into the question of Rights. We in the 2A community are quick to bring up our rights, to affirm them as pre-existing, to appeal to them as unlimited... but what exactly are these human rights, how should we talk about them, and how did America's founders define them? Today's guest is Dr. Phillip Kayser, a pastor and theologian who has written extensively on the topic. 

The Divine Right of Resistance by Dr. Kayser     
Additional materials on Limiting Government     
Christianity and the Constitution by Col. John Eidsmoe     

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It was a long time ago... this morning! Thanks to Gun Owners of America, Isaac was able to be a witness in one of the hearings opposing Ballot Measure 114 in Oregon. This is what it was like. 

Read hearing coverage from Oregon Live     

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Today's conversation is with Jay of PewScience! While PewScience has primarily worked to develop rigorous laboratory testing standards for suppressors and develop a single Suppression Rating for easy comparisons, this chat had less to do with combustion events and pressure waves and more to do with the gun industry in general and the development of the Citizen Defense Industry.

You can check out some of Jay's suppressor reviews here, and his podcast here.   

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In late June, the Supreme Court handed down the Bruen decision, which has already had a significant impact on firearm laws and freedoms across the country. To hear Matt of Fuddbusters talk about this from a legal standpoint, check out this past episode, and for more reading, here are links discussing some of the cases discussed in this episode:

• Rocky Mountain Gun Owners v. Superior    
• Andrews v. McCraw      
• Matter of Rounds    
• Injunction against NY "Concealed Carry Improvement Act"     
• Christian v. Nigrelli      
• U.S. v. Price    

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Take a peek behind the curtain of our Black Friday Preparations, some of the lessons we've learned, logistical hurdles we've had to overcome, and learn how you can get in on the sale early. 

Spoiler alert, it's by signing up for the newsletter here: https://trex-arms.com/newsletter/      

Now that it's been a week since the mid-term elections, there's enough data to talk about. However, the big takeaways are more likely lessons from the last few years than the last few days, and some reasons not to have the Red Wave Blues.

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The more powerful a tool or a weapon is, the easier it is for its users to get lazy when using it.  As more and more tools get automatic features, it gets easier for us to be lulled into a false sense of competence. How can we make the most of these improved capabilities without losing the deliberate skill and planning that previous tools required?             

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The 21st Century is still the Information Age... but there is so much more information floating around today, and it is so much more accessible, that it's actually hard to find real knowledge, and turn it into usable knowledge that will let you level up your capabilities. How can you overcome the obstacles in order to do that?    

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