In this conversation, Dave Thompson, CFI and Natalie Gordon, Ph.D., explore the evolving landscape of jury consulting, particularly in the area of social science and the implications on the legal system. They discuss the role of jury consultants in understanding juror psychology, the myths surrounding jury duty, and the importance of effective storytelling in court. The conversation also delves into the emotional experiences of jurors and the insights gained from post-trial interviews, highlighting the growing significance of jury consulting in legal strategy. In this conversation, Dave Thompson and Natalie Gordon, Ph.D., explore the intricate dynamics of juror behavior, trial strategies, and the importance of effective communication in legal settings. They discuss how jurors' perceptions can shift during trials, the challenges of memory in lengthy cases, and the role of mock trials and focus groups in preparing for court. The conversation emphasizes the need for attorneys to understand juror psychology and the impact of group dynamics on decision-making, ultimately highlighting the value of research in shaping legal strategies.

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