We've been doing this for 2 years. We've had 1,133 subscribers. And in that time, YouTube paid us... £20.07 (as of recording this).
We've been very busy in the last year with getting guests, so in this episode, we sat down for the first time in a long time to share the raw, honest lessons from building Triangle Theory - a podcast covering consciousness, psychedelics, lucid dreaming, and the big questions about life - from zero subscribers to 1,000.
In this episode, we cover:
• Why consistency beats virality every single time
• How we found our niche (and why it took 2 years)
• The real reason we kept going despite earning burning money
• Why every video you post is an asset - even with 15 views
• How to balance friendship and a working relationship
• What podcasting has done for us personally (therapy, articulation, business skills)
• Why you need to be a little "delusional" to build something real
• The junction theory, how one thing always leads to the next
Whether you want to start a podcast, grow a YouTube channel, or just stay consistent with a creative project, this episode is for you.
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Timestamps
00:00 — Teaser
01:00 — Intro
03:00 — Lead Magnet Questions
Episode Starts
16:00 — Lessons from 0 to 1,000 subscribers
17:00 — What Rupert underestimated about building a podcast from scratch
18:30 — The real workload: booking, editing, posting, disagreements
20:00 — Consistency as the foundation — not views, not virality
22:00 — How finding your niche takes longer than you think
24:00 — The DMT/psychedelic pivot: the moment everything clicked
27:00 — From 400 subs stuck to 1,000 in four months — what changed
30:00 — Every video is an asset: the compound content mindset
35:00 — The junction theory: how jujitsu led to a podcast that led to Dennis McKenna
40:00 — Managing expectations over 5–10 years, not 1–2
44:00 — Choosing guests for curiosity, not follower count
50:00 — Production quality vs. genuine content: what actually wins
54:00 — "Be delusional" — the line between confidence and delusion
57:00 — Feedback, criticism and learning from every episode
01:01:00 — There's always a niche. Start today.
01:04:00 — Final lessons from both sides
01:07:00 — Trust the process
01:09:00 — On the stigma of having a podcast — and why we don't care
01:12:00 — Where to find Triangle Theory
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You can also support us at:
Subscribe to our Newsletter: https://3-minute-theory.beehiiv.com/subscribe
Instagram: https://www.instagram.com/triangle.theory_/
TikTok: https://www.tiktok.com/@triangle.theory
Spotify: https://open.spotify.com/show/50RW93YVyR3YgEIuNdKIAZ?si=d77d72433a074a34
Apple Podcasts: https://podcasts.apple.com/us/podcast/triangle-theory/id1769204627
Youtube: https://www.youtube.com/@TriangleTheorypod
Player FM: https://player.fm/series/triangle-theory
Listen Notes: https://lnns.co/bdxlCwfrYN8
Podchaser: https://www.podchaser.com/podcasts/triangle-theory-5790906
LinkedIn: https://www.linkedin.com/company/triangle-theory-podcast/