It is actually very good news when you receive such note from the USPTO office and it does mean that your application is in progress. But it also means that you have not yet reached the final trademark conclusion. In … Continue reading →

If Apple does not use the ® with their trademark why should you? Listen to this podcast when Erik presents the pros and cons of using your registration symbol with your trademarks.

Listen to this podcast and to Erik reflecting on how individuals and his clients are handling this crisis and receive his special free eBook download offer. Free eBook: Brand Management Tools During and After a Crisis https://www.erikpelton.com/free-ebook-brand-management-tools-during-and-after-a-crisis-2/

Several different fee changes and penalty have been proposed by the USPTO and are certain to happen. Listen to Erik explaining what they are and what to expect.

Did you know that filing statistics are actually up? How about the fact that the Washington Redskins are changing their name? In this podcast, Erik shares some important and fascinating trademark news you ought to hear about.

There are significant differences between these two (TEAS and TEAS Plus) USPTO trademark application forms that Erik discusses, including different limitations and costs. Listen as Erik explains his preference and the rationale why.

Protect names and logos are both important. Erik shares the differences and priorities in this episode, and details why protecting words is generally more important.

Trademarks are more of an art than a science. Erik shares his insights comparing the tools for building bold brands to an artist’s palette of colors.

Erik chats with Brad Phillips of Throughline® for a discussion about how businesses both big and small are managing – some successfully, some not – the coronavirus pandemic and related challenges the facing brands. The two also talk about the … Continue reading →

A baseball team has nine players that must play well individually and as a team to succeed. As Erik details, each trademark application has at least nine critical ingredients that also must work in harmony to be effective.