Trimio Unlocked

Trimio Unlocked

By Bruce HildebrandBusinessEntrepreneurship
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Trimio Unlocked episodes

  • Could you fill a room on a Tuesday?

    Read the article: trimio.app/blog/post/could-you-fill-a-room


    Am I ready is the question most instructors ask before running a session of their own, and it is the wrong one. This episode swaps it for a better one, walks through the five-people test with a made-up instructor, Sam, and runs the sum for a $30 class in a $60 room, including the Hosting Shortfall Fee if only two people book.


    In this episode:

    • Why years of teaching is the wrong measure
    • The five-people test you can do on paper tonight
    • What one hour costs: five clients, three clients and two clients at $30 in a $60 room
    • How Trimio works for an instructor, in the order it happens: create an Offering, submit it to a space, the host decides, your clients book
    • What it costs: one service fee on your own takings, made up of 13% of that revenue and $1.00. If nobody books, nothing is charged.

    Run the break-even for your session in the income calculator: trimio.app/offer/income-calculator


    No space near you yet? Tell us where you teach: trimio.app/service-provider-interest


    New to the show? Start with Episode 0.


    Every figure in this episode is an example, not a prediction. This episode is narrated in Bruce Hildebrand's own voice, produced with AI voice technology from a script written by the Trimio team.

    9 min
  • What does an empty studio hour actually cost you?

    Read the article and run your own numbers: trimio.app/blog/post/what-does-an-empty-hour-cost


    The quiet hours in your studio, clinic, gym or hall cost the same as the busy ones. This episode puts a number on them with three figures you already have, using a made-up example studio, The Stretch Room: $52,000 a year to occupy one room, 70 available hours a week, 30 of them earning. It explains why the usual fixes rarely work, then looks at what changes once you treat those hours as something you own, can price, and open to instructors you approve.


    In this episode:

    • Why the empty hour is the expensive one
    • The three-number sum for what an empty hour costs you
    • Why hiring, discounting and handshake arrangements rarely work
    • How Trimio works for a host, in the order it happens
    • What it costs: one service fee on your own takings, made up of 13% of that revenue and $1.00. On a $60 hour, $51.20 is paid to you. If nobody books, you pay nothing.

    Run the sum with your own numbers in the revenue calculator: trimio.app/host/revenue-calculator


    Or book a free 30-minute downtime audit: trimio.app/downtime-audit


    New to the show? Start with Episode 0.


    Every figure in this episode is an example, not a prediction. This episode is narrated in Bruce Hildebrand's own voice, produced with AI voice technology from a script written by the Trimio team.

    9 min
  • Welcome to Trimio Unlocked: renting and running Pilates space by the hour

    Every episode, article and calculator: trimio.app/podcast


    Trimio Unlocked is a short podcast for two people: anyone who owns a studio, clinic, gym or hall with a room that sits quiet for part of the week, and any Pilates or movement instructor who has wondered about running sessions of their own. Bruce Hildebrand, co-founder of Trimio, explains why he has been both, what Trimio is, and how the twelve episodes are laid out.


    Where to start:

    • If you own a space: Episode 1, What does an empty hour actually cost you?
    • If you teach: Episode 2, Could you fill a room on a Tuesday?
    • For everyone: Episode 8, Who books, who pays, who gets paid

    How Trimio's fee works: hosts and instructors each pay one service fee on their own takings, made up of 13% of that revenue and $1.00. If nobody books, you pay nothing.


    Every figure in this episode is an example, not a prediction. This episode is narrated in Bruce Hildebrand's own voice, produced with AI voice technology from a script written by the Trimio team.

    6 min
  • S1: Ep10: How Pilates Studios Can Turn Empty Spaces into a Profitable Goldmine with Trimio

    In this episode of TRIMIO UNLOCKED, host Bruce Hildebrand dives deep into a topic relevant to every Pilates studio owner: the hidden potential within your studio's underutilised space. Bruce discusses how empty reformer rooms, quiet mat studios, and downtime between classes or on off-peak hours represent significant lost revenue. He explains the often-overlooked cost of underutilised space, from ongoing rent and utilities to equipment depreciation. Drawing insights from our recent blog article, Bruce reveals how Trimio provides a simple, powerful solution to transform these quiet hours into a profitable goldmine. Learn how to leverage your existing asset – your studio space – as a low-touch, flexible revenue stream without changing your core business model or adding overhead. Discover the low risk, high reward approach Trimio offers and how it can foster a collaborative ecosystem within your local Pilates community. This episode is a must-listen for any studio owner looking to increase profitability by making their space work for them, even when they're not actively teaching.

    Key Takeaways:

    • The Untapped Potential: Every studio has valuable space that sits unused during certain hours or days. This represents lost revenue and an opportunity waiting to be unlocked.
    • The Cost of Downtime: Underutilised space isn't just empty; it costs you money through fixed expenses like rent, utilities, and equipment depreciation. Every unused hour could be revenue.
    • Traditional Models vs. Hidden Gaps: While memberships and scheduled classes are core, they inevitably leave low-traffic periods perfectly suited for alternative uses like independent instructor bookings.
    • Trimio as a Plug-and-Play Solution: Trimio connects studio owners with qualified independent instructors needing professional space. It's a seamless digital platform to list availability, set rates, and manage bookings.
    • Generate Passive Revenue: By listing your space on Trimio, you can earn income from time slots that would otherwise remain unused, turning an existing asset into a flexible revenue stream.
    • Low Risk, High Reward: Monetising space through Trimio requires no upfront investment, marketing costs, or additional payroll. You are simply opening your existing doors.
    • Flexibility and Stability: Trimio helps keep cash flow steady during slower seasons or transitional periods. It allows you to capitalise on otherwise vacant hours.
    • The Micro-Rental Model: Studios with excess space can turn it into a strategic asset that supports both their business and the wider instructor community.
    • Profit Without Increasing Workload: If you're looking to increase profitability efficiently, the answer may already be within your studio's walls. Trimio makes it easier to make your space work for you, every hour of the day.

    Resources & Links:
    🔗 Read the article: "How Pilates Studios Can Turn Empty Spaces into a Profitable Goldmine with Trimio"
    🔗 Learn more about Trimio: trimio.app
    🔗 Connect with Bruce Hildebrand on LinkedIn 

    Join the Conversation:
    Enjoyed this episode? Share your thoughts with us on Instagram @Trimio.App and let us know how you see the future of Pilates evolving!

    🎧 Subscribe to Trimio Unlocked on Apple Podcasts, Spotify, or your favorite podcast platform to stay updated on the latest industry insights.

    9 min
  • S1: Ep9: Breaking Free from the Studio Pay Cap - How Trimio Gives Instructors Full Earning Control

    Welcome to another episode of TRIMIO UNLOCKED! Join host Bruce Hildebrand, a 25-year veteran in the Pilates industry and the driving force behind Trimio, as he dives deep into a critical topic for Pilates professionals: breaking free from the limitations of traditional studio pay structures.

    In this episode, Bruce unpacks the recent article published on trimio.app, "Breaking Free from the Studio Pay Cap: How Trimio Gives Instructors Full Earning Control," offering practical insights and explaining how Trimio empowers instructors and studio owners to build more sustainable and profitable careers.

    Episode Highlights:

    • The Reality of the Studio Pay Cap: Bruce discusses how most Pilates instructors start in studio settings where pay structures are often rigid.
    • Instructors are typically paid a fixed hourly rate or set amount per session.
    • This fixed model often doesn't reflect your experience, client retention, or class size, prioritizing consistency for the studio but limiting your earning potential.
    • The Frustrating Income Ceiling: Learn why this structure creates a frustrating income ceiling.
    • Even with full classes, instructors may see no financial benefit.
    • Your valuable additional qualifications, years of experience, and loyal client followings often go unrewarded in these environments.
    • Bruce highlights the critical question this raises: how can I earn what I’m truly worth?.
    • Limitations of Percentage-Based Pay: Even with percentage models, the instructor's share is commonly only 30% to 50% of the client's payment. This can feel disheartening, especially when instructors are often responsible for driving their own attendance.
    • Lack of Pricing Control: Studios typically control pricing, meaning instructors can't adjust rates for demand, cost of living, or their own growth. This lack of flexibility reinforces a cycle where effort and expertise aren't proportionately rewarded.
    • The Unsustainable Solution: Teach More: The traditional path to higher income often means simply teaching more classes. Bruce explains how this leads to burnout, inconsistent quality, and poor work-life balance – an unsustainable solution for thriving professionals.
    • Trimio Shifts the Power Back to Instructors: Discover how Trimio challenges this outdated model.
    • Trimio gives instructors full control over their earnings.
    • You set your own session rates.
    • You decide what your time, skills, and service are worth.
    • There are no studio-imposed limits, fixed wages, or third-party restrictions on pricing.

    Ready to Break Free?

    Read the full article, "Breaking Free from the Studio Pay Cap: How Trimio Gives Instructors Full Earning Control," on the trimio.app website.

    Explore the Trimio platform today and take control of your earnings and build the Pilates career you've envisioned.

    Resources & Links:
    🔗 Read the article: "Breaking Free from the Studio Pay Cap - How Trimio Gives Instructors Full Earning Control"
    🔗 Learn more about Trimio: trimio.app
    🔗 Connect with Bruce Hildebrand on LinkedIn 

    Join the Conversation:
    Enjoyed this episode? Share your thoughts with us on Instagram @Trimio.App and let us know how you see the future of Pilates evolving!

    🎧 Subscribe to Trimio Unlocked on Apple Podcasts, Spotify, or your favorite podcast platform to stay updated on the latest industry insights.

    12 min
  • S1: Ep8: Why Every Pilates Instructor Needs a Financial Plan (and How Trimio Makes It Easier)

    In this episode of Trimio Unlocked, host Bruce Hildebrand, founder and CEO of Trimio and a 25-year veteran of the Pilates industry, dives deep into the critical importance of financial planning for Pilates instructors. Expanding on our recent blog post, Bruce discusses why financial planning is the missing piece in many Pilates careers, the common reasons instructors avoid it, and how a clear plan leads to greater freedom and sustainability. Discover how Trimio specifically addresses these challenges, providing the tools and structure needed to turn passion into a thriving, secure business.

    Listen in to learn:

    • Why financial planning is essential for sustaining a Pilates career, even for the most passionate instructors.
    • How operating without a system leads to unpredictable income and potential burnout.
    • The practical benefits of having a clear financial plan, from setting income goals to planning for downtime.
    • How Trimio reduces the barriers to independent earning, putting you in control of your rates and schedule.
    • Discover Trimio’s intuitive tools, like the Service Provider Income Calculator, for easily tracking and projecting your earnings.
    • The importance of the mindset shift from employee to entrepreneur and how Trimio bridges that gap.
    • Why financial security is key to a sustainable and scalable Pilates career.
    • How Trimio provides the infrastructure needed to run a profitable, efficient, and well-managed business.

    Key Takeaways:

    • Many instructors enter Pilates driven by passion, but lack of financial planning can limit their potential and lead to burnout or under-earning.
    • Avoiding financial planning can stem from focusing solely on the client experience, feeling overwhelmed by numbers, or struggling to track multiple income streams.
    • Operating reactively without a system results in unpredictable income, poor work-life balance, and limited growth.
    • Financial planning isn't restrictive; it increases freedom by allowing instructors to make better decisions about how and where they teach based on clear goals.
    • Benefits of planning include setting specific income goals, determining required teaching hours, calculating appropriate rates, forecasting income changes, and planning for time off and savings.
    • Financial clarity builds confidence, letting you know exactly what you need to stay on track.
    • Trimio's Service Provider Income Calculator is a key tool for projecting income and making smarter business decisions.

    Ready to take control of your financial future?

    • Read the blog article that inspired this episode: "Why Every Pilates Instructor Needs a Financial Plan (and How Trimio Makes It Easier)" on trimio.app.
    • Explore the Trimio app and see how it can help you set your goals, understand your numbers, and build a thriving, well-managed business on your terms.

    Resources & Links:
    🔗 Read the article: "Why Every Pilates Instructor Needs a Financial Plan (and How Trimio Makes It Easier)"
    🔗 Learn more about Trimio: trimio.app
    🔗 Connect with Bruce Hildebrand on LinkedIn 

    Join the Conversation:
    Enjoyed this episode? Share your thoughts with us on Instagram @Trimio.App and let us know how you see the future of Pilates evolving!

    🎧 Subscribe to Trimio Unlocked on Apple Podcasts, Spotify, or your favorite podcast platform to stay updated on the latest industry insights.

    10 min
  • S1: Ep7: The True Cost of Running a Pilates Business and How Trimio Reduces Overheads

    Join host Bruce Hildebrand as he dives deep into the financial realities of the Pilates industry, drawing insights from the blog article "The True Cost of Running a Pilates Business—And How Trimio Reduces Overheads" and "How Trimio Helps Pilates Instructors Earn More While Working Less." This episode unpacks the significant challenges of overhead and the traditional time-for-money trade-off faced by instructors, revealing how TRIMIO offers a radically different, low-overhead alternative that empowers both instructors and studio owners to build more sustainable, profitable, and flexible Pilates businesses.

    In this episode, we discuss:

    • The "complex web of expenses" involved in running a traditional Pilates studio.
    • How hidden or variable overheads like maintenance, insurance, utilities, admin software, marketing, and payroll quietly eat into profits.
    • The fact that financial stress is often the norm in traditional models, deterring instructors from opening their own spaces.
    • How overhead is the silent killer of many Pilates ventures.
    • Where the money really goes: Rent as the largest fixed cost, expensive equipment purchase and maintenance, variable costs like utilities and insurance, marketing, and payroll.
    • The challenge of difficult-to-scale expenses that remain constant even when the studio isn't generating revenue.
    • The "time-for-money trade-off" for instructors, where income is limited by the number of hours they can physically teach.
    • The unsustainable nature of the traditional model and how it prevents instructors from reaching their full earning potential.
    • The hidden costs of traditional studio work, including travel time, gaps between sessions, unpaid tasks, and studios taking a large portion of the client fee.
    • The fact that instructors are often not paid for cancellations and have little control over their schedules, leading to a lack of autonomy.
    • Trimio as a "low-overhead alternative" offering a radically different approach.
    • The "pay-as-you-go model" where instructors book time in existing professional spaces only when needed, transforming studio access from a fixed to a variable cost.
    • How Trimio means no leases, no long-term contracts, and no need for capital-intensive investments in equipment or facilities for instructors.
    • How Trimio gives instructors full ownership over their business operations, allowing them to set their own rates and work with their own clients.

    Referenced Article: Insights drawn from the blog articles titled "The True Cost of Running a Pilates Business—And How Trimio Reduces Overhead" and "How Trimio Helps Pilates Instructors Earn More While Working Less."

    Learn More: Explore how TRIMIO can help you escape the overhead trap and build a thriving, flexible Pilates business. Visit trimio.app for more information.

    Subscribe to Trimio Unlocked wherever you get your podcasts!

    Resources & Links:
    🔗 Read the article: "The True Cost of Running a Pilates Business and How Trimio Reduces Overheads"
    🔗 Learn more about Trimio: trimio.app
    🔗 Connect with Bruce Hildebrand on LinkedIn 

    Join the Conversation:
    Enjoyed this episode? Share your thoughts with us on Instagram @Trimio.App and let us know how you see the future of Pilates evolving!

    🎧 Subscribe to Trimio Unlocked on Apple Podcasts, Spotify, or your favorite podcast platform to stay updated on the latest industry insights.

    13 min
  • S1: Ep6: How Trimio Helps Pilates Instructors Earn More While Working Less

    Join Trimio Founder & CEO, Bruce Hildebrand, a 25-year veteran of the Pilates industry, as he unpacks our recent blog article, "How Trimio Helps Pilates Instructors Earn More While Working Less."

    Key Topics Discussed:

    The Time-for-Money Trap in Pilates

    • Understanding the traditional model where income is directly tied to teaching hours.
    • How this creates a hard limit on both earnings and lifestyle.
    • Juggling multiple studios, commuting, and irregular hours are common outcomes.

    Uncovering the Hidden Costs of Studio Employment

    • Moving beyond the simple "show up and get paid" view.
    • Significant hidden drains like travel time between studios and unpaid gaps.
    • Time spent on non-billable tasks like prep or client communication.
    • Studios often keeping a large portion of the client fee.

    Earning More Through Ownership & Autonomy with Trimio

    • Flipping the traditional model by giving instructors full ownership of their business.
    • Using Trimio to book studio space only as needed, rather than relying on studio-assigned hours.
    • The power of setting your own rates based on your experience and expertise.

    Working Smarter, Not Harder: The Efficiency Gains

    • Streamlining operations with Trimio's single platform for booking, payments, and studio access.
    • Eliminating the need for complicated spreadsheets, awkward payment conversations, and chasing clients.
    • Reducing the administrative load to focus more energy on teaching and client development.

    Building Work-Life Balance and New Revenue Streams

    • Using Trimio's calendar control to proactively build in rest days, vacations, or creative time.
    • Diversifying offerings by creating specialized small group classes, short-term programs, or innovative packages.
    • Generating more income for less time invested per client through varied offerings.

    Real Stories, Real Impact: The Mid-Career Instructor's Transformation

    • The common scenario of the exhausted instructor juggling multiple studios.
    • How transitioning to Trimio allows consolidating clients and charging a full, deserved rate.
    • Often eliminating commuting entirely by booking strategically located spaces.

    A New Standard for Instructor Success

    • Reiterating that earning more doesn't have to mean working more.
    • Empowering instructors to break free from hourly limitations.
    • The powerful statement: "The days of overwork and underpayment are over."
    • Trimio making it possible to design careers that are both fulfilling and financially secure.

    Ready to take control of your Pilates business? Visit trimio.app to learn more and start building the career you deserve.

    Thank you for listening! Subscribe to the TRIMIO UNLOCKED PODCAST for more insights into building a successful and fulfilling career in Pilates.


    Resources & Links:
    🔗 Read the article: "Why Traditional Pilates Business Models Are Failing—And How Trimio Is the Future"
    🔗 Learn more about Trimio: trimio.app
    🔗 Connect with Bruce Hildebrand on LinkedIn 

    Join the Conversation:
    Enjoyed this episode? Share your thoughts with us on Instagram @Trimio.App and let us know how you see the future of Pilates evolving!

    🎧 Subscribe to Trimio Unlocked on Apple Podcasts, Spotify, or your favorite podcast platform to stay updated on the latest industry insights.

    10 min
  • S1: Ep5: From Certification to Cash Flow - How Trimio Helps New Pilates Instructors Start Teaching Faster

    In this episode of Trimio Unlocked, host Bruce Hildebrand, Trimio founder and CEO, and a 25-year veteran of the Pilates industry, dives deep into a crucial challenge facing newly certified Pilates instructors: the "post-certification gap."

    Key Takeaways:

    • Understanding the "Post-Certification Gap": Bruce discusses the frustrating period after certification where new instructors, despite being qualified, struggle to find immediate teaching opportunities. This gap occurs because they lack the necessary infrastructure, client base, or traditional studio support.
    • Why the Struggle is Real: Many traditional studios are hesitant to hire instructors without prior teaching experience, creating a paradox where getting experience is difficult. Even if hired, new instructors often face limited hours, modest wages, and little control over their schedule or pricing. The alternative of starting a private practice is often too expensive and complex for recent graduates.
    • Trimio as Your Launchpad: Trimio was specifically designed to remove these barriers. Instead of waiting or investing heavily, new instructors can sign up with Trimio and begin booking professional studio space on-demand. This allows them to start teaching right away, even with just a few clients, and build their business organically.
    • Key Benefits of Using Trimio:Starting Small, Scaling Smart: Trimio allows instructors to book single sessions, teach private clients or small groups, and gradually increase their workload as demand grows. This minimises risk and allows instructors to gain confidence and experience. The platform provides the flexibility to scale in a way that suits your career goals.
    • Full Control Over Pricing and Scheduling: Instructors using Trimio are free to set their own rates and decide when and where they work. This autonomy is crucial for building a sustainable business aligned with personal values and allows new instructors to create a professional identity from the beginning.
    • A Faster, Smoother Transition: Trimio enables instructors to move from certification to earning income quickly, potentially in a matter of weeks. It removes traditional barriers, allowing instructors to step into professional practice with clarity and confidence. You can take action immediately and turn your qualification into a career with far fewer delays.
    • Your Career Doesn't Have to Wait: Bruce reinforces that every newly certified instructor deserves a strong start. Trimio offers a direct pathway by providing studio access and automating business functions, allowing you to build a thriving career on your own terms. You don't have to wait for a job or invest thousands to open a studio. You can "start today, teach tomorrow, and build a fulfilling Pilates career—on your schedule, your budget, and your terms".

    Resources & Links:
    🔗 Read the article: "From Certification to Cash Flow - How Trimio Helps New Pilates Instructors Start Teaching Faster"
    🔗 Learn more about Trimio: trimio.app
    🔗 Connect with Bruce Hildebrand on LinkedIn 

    Join the Conversation:
    Enjoyed this episode? Share your thoughts with us on Instagram @Trimio.App and let us know how you see the future of Pilates evolving!

    🎧 Subscribe to Trimio Unlocked on Apple Podcasts, Spotify, or your favorite podcast platform to stay updated on the latest industry insights.

    10 min

About Trimio Unlocked

From the publisher's feed

Trimio Unlocked is a short podcast for two kinds of people: anyone who owns or runs a studio, clinic, gym or hall with a room that sits quiet for part of the week, and any independent…