This week my guest is Kim Willis. 

Winback customers are usually slightly more valuable than new customers but since we know so much about our past customers, we have the opportunity to really pile on new value. And that’s exactly what Kim does.

In this episode Kim shares a story of how adding new value tripled customer value and another story where customer value was 10X'd. 

There really is gold buried in your lost customers and Kim really knows how to mine that gold.

I think you’ll really enjoy this one.