What kind of message works best in an audio ad? Brand awareness, Offer-led? Call to action? Or can you do all three in one ad? Trisonic Co-founder and Creative Director Matt Hopper in discussion with Debbie Dillon, Creative Head at BBC Creative and Kieran Murphy, creative consultant.

If you have any questions arising from this episode or you'd like to talk to us about audio advertising email [email protected] or visit our website.

How much do you need to tell the creatives to result in a great audio ad? And what do they need to know? This episode explains the briefing process and tells you what the Creatives need to know in order to create an effective ad for you. Trisonic Co-founder and Creative Director Matt Hopper in discussion with Debbie Dillon, Creative Head at BBC Creative and creative consultant Kieran Murphy.

If you have any questions arising from this episode or you'd like to to talk to us about audio advertising email ⁠[email protected]⁠ or visit our ⁠website⁠.

The growth of podcasting and streaming services, coupled

with a resurgence in UK Commercial Radio audiences, has resulted in a massive increase in audio listening.  That’s also increased opportunities for advertisers to use the audio medium in exciting and different ways.

Season One of this podcast is primarily designed for those new to the audio medium and focuses on the creative process.  In our first episode, host Matt Hopper introduces his guests – Debbie Dillon, Creative Head at BBC Creative and creative consultant Kieran Murphy – and explain their love of audio and what it can do.

If you have any questions arising from this episode or you'd like to to talk to us about audio advertising email ⁠[email protected]⁠ or visit our ⁠website⁠.

If you're using or thinking of using audio to promote your brand or business, whether through radio, streaming services, podcasts, or however...this show is for you. Season One covers the basics of the Creative process. From how to brief an audio campaign, to the role of AI in audio production.

If you have any questions or you'd like to to talk to us about audio advertising email ⁠[email protected]⁠ or visit our ⁠website⁠.

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