In this episode of Tim Talks: Behavioral Health, host Timothy A. Zercher sits down with Trish Murray, Licensed Behavior Analyst and Co-Owner of Surfside ABA Therapy, to explore what sustainable, family-centered growth really looks like in ABA.

Trish shares her 23-year journey from special education into ABA, why she intentionally chose not to scale fast, and how staying small has allowed her team to deliver deeply personal care without burning out clinicians or families. Together, they unpack leadership mindset shifts, motivation in team management, grassroots marketing, and why word-of-mouth still outperforms flashy campaigns.

This candid conversation is a must-listen for ABA owners and leaders who want to grow ethically, protect their culture, and stay grounded in what actually matters to families.