Today's episode of The Tropical Social Podcast is a bit different than my usual episodes. I got the idea for this episode after coming across a wedding creative's Instagram story where she announced her boyfriend had cheated on her. It brought back a lot of emotions and it made me reflect on my own heartbreak experience & how it led me to where I am today.

In this episode, you'll discover...

• The worst & best Christmas gift that I received in 2019.
• Lessons I learned from being cheated on.
• How I have applied these lessons into my business & ultimately became a better business woman.
• How you can take an awful experience & turn it into something that changes your life for the better.

Enjoy the episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
2. Subscribe for new episodes every Tuesday.
3. Leave a review on Apple Podcasts.

Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription

Video has become a non- negotiable if you want to stand out on Instagram & connect with your ideal audience. With Instagram CEO's announcement that they are no longer just a photo sharing app, video content has become a huge focus. So what does that mean for you? Yup, you guessed it you need to get comfortable showing up on camera + creating video content as it's not going away anytime soon.

Now, if the thought of showing up on camera or creating videos consistently on Instagram scares the heck out of you, don't worry because in this episode I'm going to share some actionable tips to help you build your confidence so that you can fully embrace showing up on video.

Enjoy the episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
2. Subscribe for new episodes every Tuesday.
3. Leave a review on Apple Podcasts.

Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription

If you are someone who is ready to jump on the instagram train or even revive an Instagram account that doesn't seem to be growing, then this is the episode for you!

I breakdown my own tips and strategies that I would do if I were to grow my instagram account completely from scratch all over again. So, if you're ready to kickstart your instagram growth and take your following from 0 to actually having a thriving community, then press play on today's episode.

Enjoy the episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
2. Subscribe for new episodes every Tuesday.
3. Leave a review on Apple Podcasts.

Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription

Ready to go from daydreaming about starting a social media management agency to actually having one?

In this episode, I interview Kelci Douglas. She's the founder of Sherose, a marketing agency that helps female entrepreneurs build the life and business of their dreams with a strategy backed foundation and intentional marketing methods.

Kelci shares with us:

• Her story & what inspired her to start Sherose.
• Who she primarily works with for her marketing agency.
• Methods for finding + building true connections online.
• Creating content that aligns with client brands.
• How to create engaging video content on Instagram.
• Her advice for someone wanting to go from freelance social media manager to agency owner.
• Her upcoming mastermind retreat & how you can be a part of it!

Connect with Kelci:

• Instagram
• Website
• Apply for the Sherose Retreat!
• Podcast: The Sherose Show

Other Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription

Enjoy today's episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag @wearesherose and @shannonsegall and we will repost you!
2. Subscribe for new episodes every Tuesday.
3. Leave a review on Apple Podcasts.

Have you ever wondered what the secret is behind every big social media account out there who seems be consistently churning out valuable content week after week?

Well, the secret is out its content batching. Instead of spending hours per week trying to find the perfect photo, come up with a witty caption on the fly, or frantically record a reel at the last possible second - you can instead plan out + batch your Instagram content in advance.

Batch creating your content in advance is going to save you heaps of time, help you stay consistent on the platform, & also be way more productive. So girl, if you're ready to learn how I plan, batch, and create all my instagram content, then keep on listening.

Enjoy today's episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
2. Subscribe for new episodes every Tuesday.
3. Leave a review on Apple Podcasts.

Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription

Wondering what tools to use to run your own Social Media Management business?

In this episode, I go over the tools I use for my own business from branding tools, to project management, & even content creation. These tools allow me to free up time, streamline my client onboarding process, & up-level my client experience.

Tools I Mention In This Episode:

• Namecheap - domain names ( I pay $14/year)
• Siteground - website hosting
• Gsuite - customized email address and sharing resources + documents with clients
• *Showit - Where I have designed my website.
• Asana - project management tool
• *Flodesk - email marketing
• *Dubsado - CRM tool
• Stripe - payment processor
• *Social Media Management Contracts - you can use Code "SHANNON22" at checkout to get $50 off
• Zoom - video conferencing
• Lastpass - securely collect account passwords from clients
• *Canva - graphic design tool
• *Planoly - social media scheduler
• Loom - screenrecording
• Headliner - create video + audio snippets

Other Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE

Enjoy today's episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
2. Subscribe for new episodes every Tuesday.
3. Leave a review on Apple Podcasts.

As an early-stage social media manager, it can seem overwhelming to go ahead and price your services. I know this was actually one of my biggest concerns when I started my business, and it's one of the top questions I get asked by my own students. Which is why, in this episode I breakdown:

• How I went about pricing my own social media management services.
• Tips and strategies I have to price your own.
• Why I don't reccommend hourly rates as a social media manager.
• What value based pricing is.
• Advice on how to make sure your prices and packages align with you + your desired lifestyle.

Enjoy today's episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
2. Subscribe for new episodes every Tuesday.
3. Leave a review on Apple Podcasts.

Links & Resources:

• Freelance Rate Calculator
• Grab my EXACT ClickUp Content Calendar Template
• Freebie: Kickstart Your Social Media Management Business
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription
• Save 20% off your first month or year of Dubsado

Diana is the founder + creative director of Deeply Rooted Studio where she helps female industry leaders build out of the ordinary brands. She specializes in helping her clients build personality infused brands that will set them apart, attract dream clients, & be timeless.

In this episode we cover:

• How Diana went from selling $20 Canva templates to high-end branding packages.
• Difference between being a graphic designer vs a creative director.
• What misconceptions there are around branding in the online space.
• What building a personality infused + timeless brand means.
• Her #1 way of finding + landing industry leading clients.
• What her client experience looks like.
• When you should invest in branding as a social media manager.

Connect with Diana:

• Instagram
• Website

Links & Resources:

• Freebie: Kickstart Your Social Media Management Business
• Join The Social With Shan Community HERE
• Connect with Shannon on INSTAGRAM
• Shannon's WEBSITE
• Save $50 on your Social Media Management Contracts using code SHANNON22
• Get 50% off your Flodesk Subscription

Enjoy today's episode? I'd love it if you could....

1. Share a screenshot of you listening on your IG stories and tag @deeplyrooted.studio and @shannonsegall and we will repost you!
2. Subscribe for new episodes every Tuesday.
3. Leave a review on Apple Podcasts.

Have you ever struggled with what the heck to post on social media?Yup, I think we've all been there! The truth is, you need a content strategy + plan in place so that you know exactly what to post, you stay consistent, & you don't end up on a never ending content creation hamster wheel.

Tune into today's episode, where I share with you my own tips for coming up with endless content ideas, how to repurpose past content, as well as understand what type of content pieces your ideal client will resonate with.

Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review on Apple Podcasts. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.

Links & Resources:

FREEBIE! Kickstart Your Social Media Management Business

Connect with Shannon on INSTAGRAM

Want To Work Together? Click here!

Save $50 on your Social Media Management Contracts using code SHANNON22

Get 50% off your Flodesk Subscription

Podcast guest, Crosby Melendi, a location-independent traveler, coach, content creator + freelancer, joins me in this episode to talk all about taking the leap from corporate to full-time freelancer. Crosby gives a ton of insight on what its like to work remotely, live the digital nomad lifestyle, & shares tips on how you can get started & live this lifestyle for yourself.

In this episode you'll discover...

• How Crosby started her freelancer career in college
• Why she thinks 2022 is the best year for others to become remote workers
• Tips for landing your first remote job with no prior experience
• Advice for building your brand as a freelancer
• How she balances client work, content creation, & travel
• The top things to look for when choosing a place to live & work from as a nomad
• Advice for those who want to follow in her footsteps

Thank you so much for listening! If you enjoyed this episode, I'd be so grateful if you would share it on your IG stories, tag myself and Crosby, & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.

Connect with Crosby:

Instagram

Website

YouTube

Links & Resources:

Freebie: Kickstart Your Social Media Management Business

Join The Social With Shan Community HERE

Connect with Shannon on INSTAGRAM

Shannon's WEBSITE

Save $50 on your Social Media Management Contracts using code SHANNON22

Get 50% off your Flodesk Subscription