I’d like to be more efficient at work, Matt, a client told me recently. I must admit that I yawned a bit when he said that, I heard this sentence countless times. More efficient, more productive, more everything.  Nothing against getting better, of course. Many clients, however, do need some time, a couple of days or weeks, until they realize which of their goals are worth pursuing.

Ask yourself: what happens when you've become more efficient? What happens then? And then? And then? Continue asking yourself this question until you’ve reached a point that feels like it's part of you. Part of your true self. Again, this sounds as simple as it might be difficult to do. Pull through and you’ll notice that you’ll become more efficient, or productive, or everything, just by having an answer to this question.

Years ago I asked myself why I wanted to become more efficient and effective at work. One answer was: to allow myself to travel more. But this didn’t feel close enough to my true self. It was more like, like a reward, a treat. So I continued asking and realized that it was more about my son than about myself. I hadn’t been on a holiday when I was a kid, so taking him to see the world is as dear to my heart as he is.

There’s a short article on the pitfalls of self optimization, which I’m linking to below. If you’d like to work with me directly, read the text at crisis.wtf and get in touch. Coaching plans start at 5K per month with a minimum commitment of half a year.

PS. Here’s the article on self-optimization: https://maulco.com/en/opinions/self-optimization-taking-the-in-out-of-insanity/