Ever wonder why top CEOs hire executive coaches? Meet Adam Birnbaum — a former Fortune 500 strategist turned leadership guru who’s helped CEOs scale businesses, make million-dollar decisions, and slow down to speed up. In this raw conversation, you’ll learn:🔥 Why “slow walks” are the #1 tool for explosive growth💡 How to ditch “HBR tactics” and lead AUTHENTICALLY🚴♂️ Adam’s wild journey: Medtech, startups, biking 400 miles, & coaching Fortune 500s💥 The mindset shift that made him quit his 6-figure job (and never look back)👇 WATCH TO DISCOVER:Why “It is what it is” is killing your leadership (and what to say instead)How to unlock invisible opportunities by changing ONE thoughtAdam’s unconventional coaching tactics (bench-sitting, lake walks, & more)The #1 mistake even smart leaders make in decision-making💬 ”Your thoughts create your results. Want better results? Change your thoughts.” – Adam👉 Don’t forget to subscribe on YouTube, Spotify, and Apple Podcasts for more conversations with industry leaders!Connect with Hosts/Guests:Justin Truehttps://www.linkedin.com/justintruehttps://www.jdtadvisors.com/Adamhttps://www.linkedin.com/in/adambirnbaum/

Hey, it’s Justin True from True Experts! In this episode, I sit down with Becky Dahlen, a powerhouse in business growth, acquisitions, and strategy. Becky’s journey—from the legal world to fractional CMO to founding Archway SMB Simplified and BigStay Creative—is unreal. She’s all about helping small business owners think like investors and scale, buy, or exit profitably.

We cover:

• Why thinking like an investor is a game-changer for scaling, acquiring, or exiting your business
• How to build a flywheel where your business pieces work together for unstoppable growth
• The big challenges small biz owners face when creating a sellable asset and planning their exit
• Why a new wave of buyers is snapping up established businesses—and the post-acquisition struggles they hit
• How mindset, creativity, and disruption drive success in today’s market
• Empowering women in business with community, support, and capital through her Archway mission

Whether you’re dreaming of scaling your hustle, buying your next venture, or plotting a profitable exit, Becky drops actionable strategies you can use right now. Hit play and let’s grow together!Don’t forget to subscribe on YouTube, Spotify, and Apple Podcasts for more interviews with industry leaders!Connect with Hosts/Guests:JUSTIN https://www.instagram.com/thejustintruehttps://www.linkedin.com/justintrueBeki Darlinhttps://www.linkedin.com/in/bekidarlin/

In this episode of the True Expert podcast, I sit down with my long-time friend and digital marketing expert Ross Hornish, founder of Search Marketing Pros. Ross is a true authority in SEO, PPC, and paid social, with a proven track record of helping businesses like Terminix and MasterBuilt dominate their industries. Together, we dive into the ever-evolving world of digital marketing in 2025, covering everything from the impact of AI on content creation to strategies for local SEO and scaling a marketing agency.Ross shares his journey from corporate roles at FedEx and AutoZone to building his own agency, and we explore how businesses can adapt to current trends like AI-driven personalization, data-driven marketing, and the rise of retail media networks. Whether you’re a marketer looking to stay ahead or a business owner aiming to boost your online presence, this episode is packed with actionable insights you won’t want to miss.Key topics include:Ross Saunders’ journey in digital marketingThe impact of AI on SEO and content creationStrategies for local SEO and paid socialHow to adapt to 2025’s digital marketing trendsTips for scaling a marketing agencyDon’t forget to subscribe on YouTube, Spotify, and Apple Podcasts for more interviews with industry leaders!Connect with Hosts/Guests:JUSTIN https://www.instagram.com/thejustintruehttps://www.linkedin.com/justintrueROSS HORNISHhttps://www.linkedin.com/in/ross-hornish/

Hey everyone, Justin here. Welcome to the VERY FIRST EPISODE of True Experts 🎙️

In this episode, I sit down with my good friend Jack Dolan—TikTok phenom, founder of Nameless Media, and the mastermind behind 300M+ views across social platforms. We’re diving DEEP into:

• Jack’s viral rise: How a Frozen parody during COVID catapulted him to 100k followers in 90 days.
• Behind-the-scenes of MLB’s $1M creator campaign (yes, he worked with Taco Bell and Budweiser too).
• The truth about brand deals: Why companies pay creators, even if you’re not “famous.”
• AI, live-streaming, and the future of content: What’s next for creators and businesses.
• Hard lessons: Why most brands fail at social media (and how to avoid it).

If you’ve ever wondered how to turn followers into revenue, build a personal brand, or just want to laugh at Jack’s Coachella stories—this episode’s for you.

🔔Subscribe so you don’t miss our next guest! Let’s make your content unstoppable.

#TrueExpertsPodcast #JustinTrue #TrueExperts

Want to share your expertise with the world? True Experts Podcast is looking for CEOs, founders, and industry leaders to uncover the insights behind their success. If you have a story to tell and wisdom to share, apply to be our guest here: https://www.jdtadvisors.com/true-experts-podcast

Listen on Apple Podcasts:

Connect with Hosts/Guests:

JUSTIN https://www.linkedin.com/justintrue

JACK DOLAN https://www.instagram.com/nameless.james