True Medicine

Learn how to use your HSA and FSA funds to invest in authentic health products like infrared saunas.

Lauren Berlingeri, co-founder and co-CEO of HigherDOSE, discusses the disconnect in today's beauty industry where many brands overpromise but fail to deliver results. She advocates for a shift toward products that support long-term well-being from the inside out, focusing on tools that help you feel better.

Integrating an infrared sauna into your routine is one way to prioritize recovery and health. By understanding how to apply your HSA and FSA funds to these purchases, you can make professional-grade wellness tools more accessible. This conversation highlights why choosing authentic, science-backed options matters when you are using your pre-tax dollars to optimize your health.

00:22 Meet Lauren, co-founder and co-CEO of HigherDose

00:49 From burnout to business breakthrough

02:36 Creating the sauna blanket

05:38 Why Red Light Therapy Is everywhere

08:44 What infrared and PEMF actually do in the body

10:35 Who HigherDose is for

14:50 Why these technologies are a medical intervention

16:56 The best entry point: the red light face mask

18:12 Why HigherDose offers HSA & FSA payments

Shop HigherDOSE and use your HSA & FSA funds at checkout: https://www.truemed.com/shop/partners/higherdose

Learn more about Truemed: ⁠https://www.truemed.com/⁠

Follow Truemed: ⁠https://www.instagram.com/truemedpayments

Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures.

#Truemed #fsa #hsaandfsa

Use your HSA and FSA funds to address persistent muscle tension. Christine Annie of Aletha Health explains how.

Christine Annie, Founder of Aletha Health, discusses the often-overlooked source of physical discomfort: the iliacus muscle.

Many people struggle with recovery because they fail to address deep-seated tension in this specific area.

This conversation highlights how identifying and targeting these muscular needs can significantly improve your overall healing capacity.Understanding how to categorize these recovery tools is essential for making health expenses more affordable.

By establishing medical necessity through a clinical review, you may be able to utilize your pre-tax funds for health products if medically appropriate.

Christine breaks down why Aletha Health's approach fits into this framework, allowing qualified patients to pay with their HSA and FSA accounts through Truemed.

In this episode:
- Why Christine says accepting HSA & FSA payments is "just mandatory" for Aletha Health
- Why she is a huge HSA & FSA consumer herself, and why insurance doesn't cover what makes the biggest difference
- How 25 years in private practice showed her the missing piece for patients who had tried everything
- What the iliacus muscle is, and why most people don't know it's tight
- How she went from improvised tools to inventing the Hip Hook, Orbit, and Range
- Why she considers these tools both a medical intervention and a preventative one
- The free app that comes with every Aletha Health product

00:00 The missing piece: hidden muscle tension

00:27 Meet Christine Annie, founder of Aletha Health

01:09 What 25 years in private practice revealed

03:47 The iliacus: the muscle almost nobody knows about

08:10 From 3D printed prototype to the Hip Hook

10:36 Why you can't stretch your way out of muscle tension

15:33 Why these tools are a medical intervention

21:11 Walking through the Hip Hook, Orbit, and Range

25:37 The free app and the full body system

26:44 Why Aletha Health accepts HSA & FSA payments

Shop Aletha Health and use your HSA & FSA funds at checkout: https://www.truemed.com/shop/partners/aletha-health

Learn more about Truemed: ⁠https://www.truemed.com/

⁠Follow Truemed: ⁠https://www.instagram.com/truemedpayments

Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures.

#hsa #fsa #healthsavingsaccount #AlethaHealth #physicaltherapy #musclepain #Truemed

HSA & FSA dollars have become a major acquisition lever for Sauna Box, and co-founders Nolan and Sean explain why. Frustrated by the lack of affordable, portable sauna options on the market, Nolan and Sean launched Sauna Box in 2023 with a 100-unit first batch, and sold out of pre-orders in just 5 days. Since then, the company has expanded into infrared saunas, steam kits, red light-equipped models, and traditional dry saunas, all built around the same goal: making heat therapy accessible to everyday people.

Nolan and Sean break down why they consider sauna use true medicine rather than a spa luxury, citing a landmark Finnish study showing a 40% decrease in all-cause mortality among frequent sauna users. They also share how HSA/FSA acceptance through Truemed has shaped their business: over 90% of their ads now mention HSA/FSA, and offering it has broadened their customer base beyond the biohacking crowd to everyday people looking to build healthier habits.

In this episode:

- How Nolan and Sean built Sauna Box

- The science behind heat therapy and raising core body temperature

- Sauna Box's full product lineup: Smart Steam Kit, Pulse, Solara, and Forge

- Why they made HSA/FSA a central part of their acquisition strategy

- How HSA/FSA has broadened their customer base beyond biohackers

- Why infrared heat allows for red light therapy to be combined with sauna use

- How customers can use their HSA/FSA to purchase Sauna Box through Truemed

0:35 Meet Nolan and Sean, co-founders of Sauna Box

2:02 Selling out their first 100-unit batch in 5 days

3:37 Why heat therapy matters, and what's happening in the body

6:23 Walking through Sauna Box's full product lineup

9:58 Why HSA/FSA became central to their acquisition strategy

11:35 How HSA/FSA has broadened their customer base

12:22 Why infrared heat allows red light therapy to be combined with sauna use

19:43 How customers can use their HSA/FSA on Sauna Box today

Shop SaunaBox and use your HSA & FSA funds at checkout: https://www.truemed.com/shop/partners/saunabox

Learn more about Truemed: ⁠https://www.truemed.com/⁠

Follow Truemed: ⁠https://www.instagram.com/truemedpayments

Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures.

#hsa #fsa #healthsavingsaccount #SaunaBox #saunatherapy #heattherapy #Truemed

HSA & FSA dollars have become a major growth channel for WeNatal, and co-founders Vita Delrahim and Ronit Menashe break down why offering these payments through Truemed made sense for their business.

About 14% of WeNatal's volume now comes through Truemed, their Truemed customer base has grown 37% year-over-year, and those customers spend 2.5 times more than the average WeNatal customer, thanks in part to pre-approved items that remove the friction of the Letter of Medical Necessity process.

Vita and Ronit explain why they believe prenatal supplements should be considered medically necessary, not just a nice-to-have, making the case that HSA & FSA dollars are one of the most underutilized tools people have for fertility and preventative health.

They share the personal story that led them to build WeNatal, discovering that 50% of miscarriages are linked to male factor fertility, and how that shaped their mission to treat fertility as a shared journey between partners rather than solely a woman's burden.

In this episode:

- Why WeNatal decided to offer HSA & FSA payments through Truemed

- The business impact: 14% of volume from Truemed, 37% YoY growth, 2.5x average order value

- How pre-approved items through Truemed have simplified the process for customers

- Why Vita and Ronit believe prenatals should be considered medically necessary

- The discovery that 50% of miscarriages are linked to male factor fertility

- Why WeNatal treats fertility as a "team sport" between partners

- What's inside WeNatal's men's and women's prenatal formulations, and why dosage and bioavailability matter

- Why the supplement industry remains largely unregulated

00:00 The stat that started everything: 50% of miscarriages linked to male factor

0:29 Meet Vita and Ronit, co-founders of WeNatal

1:52 Ronit's doctor dismisses her miscarriage as "just your age"

3:14 The antioxidant discovery that changed their approach

4:11 Ronit gets pregnant at 42 after a 3-month protocol

5:22 Why men's health has been left out of the fertility conversation

6:48 Inside the men's prenatal formula: antioxidants and B vitamins

9:14 Inside the women's prenatal formula: 24 ingredients vs. the industry norm

11:47 Why the supplement industry remains so unregulated

14:41 Why prenatals should be considered medically necessary, not a nice-to-have

16:36 How Truemed's founder inspired Ronit to bring WeNatal on board

18:52 The business impact: 14% of volume, 37% YoY growth, 2.5x order value from Truemed

Shop WeNatal and use your HSA & FSA funds at checkout: https://www.truemed.com/shop/partners/wenatal

Learn more about Truemed: ⁠https://www.truemed.com/⁠

Follow Truemed: ⁠https://www.instagram.com/truemedpayments

Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures.

#hsa #fsa #healthsavingsaccount #WeNatal #fertility #prenatal #Truemed

Andi has been an athlete her whole life, using her HSA & FSA to invest in recovery. She played multiple sports through high school and college before becoming an assistant softball coach at Washburn University. Along the way, she's dealt with a torn ACL, multiple meniscus tears, including one that led to her meniscus being removed entirely at 21, and chronic back pain from years on the turf. Doctors told her she'd need a knee replacement by her 30s.

Andi shares how she discovered Truemed through KANE Footwear recovery shoes, used her HSA to purchase them, and noticed she no longer had the usual back pain she'd get from coaching on turf.

She walks through how simple the Truemed process was, and how she's since used her HSA for other tools like an Ōura Ring to track her sleep, heart rate, and recovery as she stays active.

In this episode:

- Andi's athletic background: soccer, volleyball, basketball, and softball

- Her ACL tear and reconstruction in high school

- Multiple meniscus tears, including one that led to her meniscus being removed at 21

- Being told she'd need a knee replacement by her 30s

- Discovering Truemed through KANE Footwear recovery shoes

- How the shoes helped with chronic back pain from playing on turf

- Her simple experience using her HSA card at checkout

- Using her HSA for an Ōura Ring to track sleep and recovery

- Her go-to recovery routine: stretching, especially in the shower

00:00 A knee injury and a doctor's warning

3:10 Andi's history of injuries as an athlete

5:31 The third knee surgery

7:38 Discovering Truemed through KANE Footwear's website

10:14 Why she swears by her KANE Footwear recovery shoes

16:47 Why Truemed encourages root cause health interventions

19:33 Using her HSA for an Ōura Ring

21:06 How simple the Truemed checkout process was

23:34 Andi's advice: consistency is everything

Shop KANE Footwear and use your HSA/FSA funds at checkout: https://www.truemed.com/shop/partners/kane-footwear

Learn more about Truemed: ⁠https://www.truemed.com/⁠

Follow Truemed: ⁠https://www.instagram.com/truemedpayments

Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures.

#hsa #fsa #healthsavingsaccount #KANEFootwear #recoveryshoes #softball #Truemed

Chris Washburn, founder and CEO of Ari Bikes, explains why offering HSA & FSA payments through Truemed became a meaningful advantage for his business.

Ari bikes are custom-fit, high-performance bikes sold direct to consumer, already priced 30-40% below comparable dealership bikes.

Adding HSA & FSA eligibility on top of that gives customers another ~ 30% in savings depending on their tax bracket, making a legitimate health investment more accessible.

Chris also shares the personal story behind his mission: breaking his neck in a mountain biking accident in Costa Rica, being told he'd never ride again, and the recovery that shaped his belief that biking is as much a mental health tool as a physical one.

In this episode:

• Chris's catastrophic mountain biking accident and neck injury in Costa Rica
• Being told he'd never ride a bike again, and his recovery
• Why he left a corporate career to start Ari Bikes
• The meaning behind the name "Ari"
• Why Ari custom-fits every bike to the individual rider
• How ebikes serve as a legitimate health and mobility tool
• Why Ari Bikes are HSA & FSA eligible
• Chris's philosophy on preventative vs. reactive healthcare

00:00 A catastrophic neck injury while mountain biking
01:25 Leaving a corporate career to start Ari Bikes
02:44 The meaning behind the name "Ari"
06:15 Chris's own health and recovery journey
10:06 Getting back on a bike after being told he never would
12:00 Why a custom-fit bike is a genuine health investment
15:57 Why ebikes are a legitimate medical intervention
18:39 Why Ari Bikes are HSA & FSA eligible
21:37 What more Americans investing in prevention could change

Shop Ari Bikes and use your HSA/FSA funds at checkout:

https://www.truemed.com/shop/partners/ari-bikes

Learn more about Truemed: ⁠https://www.truemed.com/⁠

Follow Truemed: ⁠https://www.instagram.com/truemedpayments

Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures.

#hsa #fsa #healthsavingsaccount #AriBikes #ebike #preventativehealth #Truemed #founderstory

Nick Smart, a Houston-based tech professional and founder of Sevo Skincare, shares how a torn pec tendon from a bench press accident led him to discover Truemed.

Facing a $1,200 red light therapy device he couldn't justify buying out of pocket, Nick used his HSA/FSA to take the leap, and ended up with a recovery his surgeon called the best he'd ever seen, cutting an expected year-and-a-half recovery down to six months.

Nick walks through how he's used Truemed across nearly every part of his and his family's health, from red light therapy and an Eight Sleep mattress to gut health support and skincare, and shares why he believes Truemed has "democratized" access to higher-end health products for everyday families.

In this episode:

- Nick's torn pec tendon and his surgeon calling his recovery "the best I've ever seen"

- How he discovered Truemed while researching a $1,200 red light therapy device

- Using Truemed to buy an Eight Sleep Pod 5 for better sleep and postpartum recovery tracking

- Getting a Letter of Medical Necessity through Truemed: "little to no friction points"

- Using his HSA for Canopy shower filters, Body Bio supplements, Thorne, and Gorilla Mind

- Why he started Sevo Skincare after his sister's eczema cleared up with a homemade serum

- Why HSA/FSA access matters to Nick as a founder offering his own products through Truemed

- Nick's view on Western medicine's focus on reactive care vs. long-term health span

00:00 The Bench Press Accident That Changed Everything

02:31 Discovering Truemed While Researching Red Light Therapy

03:21 "The Best Recovery I've Ever Seen" — His Surgeon's Reaction

11:05 Why Nick Keeps Red Light Therapy on His Desk Every Day

13:39 The Eight Sleep Pod 5: Built for Better Sleep and Recovery

17:12 Tracking Postpartum Health Through Eight Sleep

18:53 Getting a Letter of Medical Necessity: "It Just Works"

23:34 Nick's Full HSA/FSA Stack: Canopy, Body Bio, Thorne, and More

25:41 What "Medically Necessary" Really Means to Nick

26:29 Why Nick Started Sevo Skincare

Learn more about Sevo Skincare: https://sevoskin.care/

Learn more about Truemed: ⁠https://www.truemed.com/⁠

Follow Truemed: ⁠https://www.instagram.com/truemedpayments

Truemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures.

#hsa #fsa #healthsavingsaccount #redlighttherapy #eightsleep #skincare #Truemed #biohacking

Steven Munatones, CEO and co-founder of KAATSU Global, shares the story of surviving a widowmaker heart attack after a grueling stretch of international flights, an event his 17-year-old son helped him survive with hands-only CPR while paramedics were on the way. Steven walks through his nine-day coma, waking up to ask his doctor if he could use KAATSU, and the resistance he faced from American physicians unfamiliar with the technology, a blood flow restriction system developed by a Japanese cardiologist in the 1960s.Steven also shares how KAATSU's biggest advocates, women over 50, have spread the product through word of mouth to 70 countries worldwide, how accepting HSA/FSA payments through Truemed opened KAATSU up to an entirely new base of customers, and why he believes the Japanese approach to preventive medicine, longer visits, more holistic questions, and a long-term view of health, offers lessons for the American system.

He closes with the story of completing a 76km swim around an island in Japan, ten years after his heart attack, guided by the same son who once saved his life.In this episode:- Steve's widowmaker heart attack after a string of international flights- His 17-year-old son's hands-only CPR that helped save his life- How KAATSU's blood flow restriction bands work- KAATSU's origins with a Japanese cardiologist in the 1960s- How HSA/FSA access through Truemed brought KAATSU new customers- The 76km swim around an island in Japan that closes out his story00:00 The widowmaker heart attack01:37 His son's hands-only CPR03:39 Asking to use KAATSU right after waking up07:47 How KAATSU's bands work14:50 From Tokyo to 70 countries17:12 The 76km swim around an island in Japan26:16 Why Truemed exists33:23 New customers through HSA/FSA38:07 KAATSU's oldest customer: 104 years oldShop KAATSU and use your HSA/FSA funds at checkout: https://www.truemed.com/shop/partners/kaatsuLearn more about Truemed: ⁠https://www.truemed.com/⁠Follow Truemed: ⁠https://www.instagram.com/truemedpaymentsTruemed is for qualified customers. HSA/FSA eligibility varies. See terms at truemed.com/disclosures.#hsa #fsa #healthsavingsaccount #KAATSU #cardiacrehab #heartattacksurvivor #hearthealth #Truemed

Stephanie, a health educator and cancer survivor from the New Orleans area, shares her story of being diagnosed with rare stage 3 triple-negative breast cancer in February 2021, and how she used an integrative approach, real food, HSA & FSA-eligible red light therapy, and mindset work to reach no evidence of disease just 84 days after diagnosis.

Stephanie walks through the differences between conventional, functional, and integrative medicine, why she believes in eating "all the colors of the rainbow" and avoiding processed food, and how her integrative medicine doctor first recommended red light therapy and infrared sauna use as a daily detox and cellular health practice. She also shares how she found HigherDose through Truemed, used her FSA to cover the cost of red light devices, and why she considers mindset work just as critical to healing as nutrition or medical treatment.

In this episode:

• Stephanie's background and her February 2021 stage 3 triple-negative breast cancer diagnosis
• How she built her own treatment protocol alongside chemo, including detoxing and nutrition support
• Her mother's earlier breast cancer diagnosis and choice to forgo chemo/radiation
• The difference between conventional, functional, and integrative medicine
• Why she believes in "real food" — eating seasonally, avoiding processed foods, and her daughter's "pronounce the ingredients" rule
• Why she practices juicing despite common criticism, and her use of wheatgrass
• How red light therapy and infrared sauna support detox pathways and mitochondrial health
• Discovering HigherDose through the Truemed marketplace
• Using her FSA to cover HigherDose red light therapy products (hat, face mask, chest mask, mat)
• How red light therapy has helped with hair regrowth and collagen production
• Her past frustration with FSA/HSA claim rejections before finding Truemed
• The "real mindset work" pillar of her approach, including guided visualizations for survivors
• Her guided visualization work, used by over 25,000 women
• Reframing chemotherapy mentally as "liquid gold" rather than "the red devil"

00:00 Intro
02:34 The Diagnosis No One Expected
04:13 A Decade of Prep, One Diagnosis
05:50 84 Days to No Evidence of Disease
07:15 Real Food, Real Rules
12:38 The Grocery Store Test
14:53 The Doctor's First Order: Red Light, Every Day
15:08 Conventional vs. Functional vs. Integrative, Explained
19:56 Finding HigherDose Through Truemed
20:09 Pre-Tax Dollars, Real Savings
26:36 Fighting FSA Rejections — Until Truemed
30:51 Chemo Reframed as Liquid Gold

Shop HigherDose and use your HSA/FSA funds at checkout: https://www.truemed.com/shop/partners/higherdose

Learn more about Truemed: ⁠https://www.truemed.com/⁠

Follow Truemed: ⁠https://www.instagram.com/truemedpayments

#hsa #fsa #redlighttherapy #infraredsauna #cancerjourney #integrativemedicine #wellness #Truemed

Apothékary reports a "huge bump" in payments through Truemed after launching together roughly three years ago as one of the first supplement brands to accept HSA & FSA. Founder Shizu built the brand to solve what she calls a two-fold problem in the supplement aisle: ingredient transparency and absorbability, alongside a brand positioning rooted in 5,000 years of Eastern herbal medicine tied to her own Japanese background.Shizu breaks her customer base into three types: informed, curious, and skeptical. The informed customer will pay any way. The skeptical customer needs more hands-on education and tends to convert in retail. But the curious customer, who Shizu says makes up Apothékary's core everyday acquisition, is the one HSA/FSA moves fastest, getting them "over that bump much faster." She also notes HSA/FSA eligibility adds a layer of accreditation and credibility to the product itself.As Shizu points out: beauty does not have this eligibility. Food does not have it either. That leaves premium supplement brands with direct access to a category of spending most consumer categories can't touch.Apothékary's formulas span fast-acting products like Power Trip, built on NMN as an NAD precursor for cellular energy, to adaptogen-based formulas aimed at cortisol and hormone balance over time. Hero products Blue Burn and Wind Down are backed by a full year of company-funded clinical studies. Apothékary is currently in 2,000 retail doors, expanding into another 2,000 next year through a new larger retailer, and is launching internationally this August across roughly 180 countries. On TikTok Shop, the brand ranks 19th across the entire health and wellness category and recently crossed $1 million a month in sales while remaining profitable.Truemed coordinates eligibility review through independent licensed practitioners, manages Letters of Medical Necessity, and handles all compliance and settlement. Merchants integrate with minimal friction. Truemed is the infrastructure layer that makes pre-tax health dollars work at checkout.

In this episode:

• Shizu's background and why she built Apothékary differently
• Apothékary's retail growth: 2,000 doors now, another 2,000 next year with a new major retailer
• Wellness vs. medicine: where Shizu draws the line
• Why Apothékary opened HSA/FSA payments through Truemed as a first mover
• The three customer types: informed, curious, and skeptical — and how each uses HSA/FSA
• Apothékary's growth on TikTok Shop (the #19 brand in health & wellness, $1M+/month)
• Where Shizu thinks HSA/FSA spending is headed over the next 5-10 years

In this episode:00:00 Intro — The Truemed benefit00:07 What makes the product work00:11 Natural remedies, backed by science00:17 Why build Apothecary differently00:22 Ingredient transparency & absorbability00:25 A health investment, not just lifestyle00:31 Bringing trending ingredients to liquid form00:37 Clean label, efficacy, and clinicals00:44 Why Apothecary opened HSA/FSA payments00:51 HSA/FSA is still very relevant00:57 The opportunity to convert new customers01:05 Where to shop + use Truemed

Shop Apothékary and use your HSA/FSA funds at checkout: https://www.truemed.com/shop/partners/apothekary

Learn more about Truemed: https://www.truemed.com/

Follow Apothekary: https://www.instagram.com/apothekary/

Follow Truemed: https://www.instagram.com/truemedpayments

#HSA #FSA #Wellness #Supplements #EasternMedicine #HealthTech #Truemed #Apothekary